Lidl goes for big and bigger in Karmarama debut

Lidl has moved its ad account from TBWA to Karmarama, which seemed a touch harsh as the German discounter (along with rival Aldi) has made big inroads into the UK grocery market, assisted (one would have thought) by some stylish advertising and marketing.

But now it wants to be bigger; specifically bigger on quality as well as Lidl on price.

Hits all the buttons and it’s nicely filmed but..

What do they say next?

MAA creative scale: 5.

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