New direction change leaves us none the wiser

“Don’t be confused. Be” is the new message from the UK price comparison site, dispensing with the services of funny man James Corden after two years and a number of campaigns through Karmarama.

Karmarama is still on the case, now with another dystopian world – ain’t modern life great?

You can see what they’re driving at but is this really going to make people rush to their phones/iPads to check out the latest insurance and financial services deals? Doesn’t tackle the big issue for these sites which is that they promote the products which pay them.

And why the American spin?

MAA creative scale: 4.

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