hsbc
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HSBC and JWT issue Brexit year clarion call
HSBC (Hong Kong and Shanghai Banking Corporation as was) is doing its cheerleading bit for embattled Brits in this Brexit…
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HSBC’s business pitch needs an idea, not a trendy presenter
Comedian and presenter Richard Ayoade is evidently beloved of HSBC. After appearing in two unremarkable efforts from JWT for the…
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New JWT HSBC mortgage ad hits the emotions but what about the small print?
HSBC and agency JWT London have produced their second ad in the ‘Onwards’ campaign, this one pushing its one day…
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Saatchi & Saatchi snatches HSBC from JWT – or does it?
Saatchi & Saatchi has bounced back from its loss of the Toyota Europe account to The&Partnership by raiding WPP-owned J.…
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Saatchi’s new life story for HSBC lacks credibility
What on earth do you, the ad agency, do with a bank these days? HSBC has more image problems than…
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Giles Keeble: why so many ‘big’ global ad ideas just get lost in translation
“The single biggest problem in communication is the illusion that it has taken place.” (George Bernard Shaw.) I recently came…
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Now Grey has a shot at caring, sharing HSBC
HSBC is threatening to move its HQ from the UK (back to its original base in Hong Kong), culling 25000…
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