Tag Archives: hsbc

HSBC and We Are Social line up behind Pride

It’s London’s LGBT+ Pride weekend and companies of all hues are lining up in support. The argument about this is “authenticity,” do they really believe in changing attitudes or are they just lining up like camp followers. Giant bank HSBC ...

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New JWT HSBC mortgage ad hits the emotions but what about the small print?

HSBC and agency JWT London have produced their second ad in the ‘Onwards’ campaign, this one pushing its one day mortgage approval service. Suspect it doesn’t mean they’re all approved in one day. Anyway here we have a dad finding ...

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We Are Social shows all-court game with perky HSBC ad

The Hong Kong and Shanghai Banking Corporation (it really only became a British bank when it pipped the Saatchi brothers to buy the Midland back in the day) seems to be in a certain amount of flux about its advertising. ...

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Saatchi & Saatchi snatches HSBC from JWT – or does it?

Saatchi & Saatchi has bounced back from its loss of the Toyota Europe account to The&Partnership by raiding WPP-owned J. Walter Thompson for part of HSBC’s $400m global ad account. Saatchi was already on the bank’s roster, handling various asset ...

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Saatchi’s new life story for HSBC lacks credibility

What on earth do you, the ad agency, do with a bank these days? HSBC has more image problems than most, being accused of everything from money laundering (by American prosecutors) to blackmailing the UK government with its supposed plans ...

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Now Grey has a shot at caring, sharing HSBC

HSBC is threatening to move its HQ from the UK (back to its original base in Hong Kong), culling 25000 or so jobs and generally making life difficult for that nice George Osborne. But it would like us to think ...

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HSBC’s huge UK rebrand could be a windfall for WPP

Here’s a nice job for somebody: HSBC, miffed that new UK banking regulations mean that its retail bank has to be ring-fenced from its other operations, is to drop the HSBC name and call the retail bank something else. Although ...

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Oborne/Telegraph HSBC row shows why brand owners shouldn’t touch the news agenda with a bargepole

Editors have always come under pressure from proprietors, forever anxious to protect their commercial investment and, quite often, suck up to friends and supposed allies. Such conflicts aren’t always as black and white as they seem. Hacks often hunt in ...

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