HSBC and We Are Social line up behind Pride

It’s London’s LGBT+ Pride weekend and companies of all hues are lining up in support. The argument about this is “authenticity,” do they really believe in changing attitudes or are they just lining up like camp followers.

Giant bank HSBC and agency We Are Social is doing its bit with this campaign, designed for mobile presumably.

It’s an interesting yarn including an elderly party who’s been there throughout.

MAA creative scale: 7.

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