HSBC (Hong Kong and Shanghai Banking Corporation as was) is doing its cheerleading bit for embattled Brits in this Brexit year by reminding citizens of the UK’s major towns what we’re supposed to stand for. A continuation of its ‘Together we thrive and ‘global citizen’ campaign from JWT.
Here’s London, there’s also Manchester, Birmingham and Leeds.
Good of them to care.
Lively stuff and you actually read it.
MAA creative scale: 8
