HSBC and JWT issue Brexit year clarion call

HSBC (Hong Kong and Shanghai Banking Corporation as was) is doing its cheerleading bit for embattled Brits in this Brexit year by reminding citizens of the UK’s major towns what we’re supposed to stand for. A continuation of its ‘Together we thrive and ‘global citizen’ campaign from JWT.

Here’s London, there’s also Manchester, Birmingham and Leeds.

Good of them to care.

Lively stuff and you actually read it.

MAA creative scale: 8

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.