Tag Archives: guinness

72andSunny blasts Double Black into Africa

The world’s big companies are still chasing ’emerging markets’ despite such markets’ tendency to burst into flames from time to time. Africa is the latest port of call, particularly for what we used to call ‘the beerage.’ We’ve had Guinness ...

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Guinness shows its roots in ‘Pursuit of More’ – but does anyone care, apart from Guinness?

Here’s a rather peculiar offering from Guinness – ‘In Pursuit of More’ – from Philadelphia agency Quaker City, according to Adweek. Usually Guinness sells the sizzle rather than the sausage, most notably in its celebrated ‘Surfer’ commercial. But clients love ...

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Guinness tries African with ‘Made of Black’

Difficult what to make of this, the new Guinness ‘Made of Black’ film from AMV/BBDO. One of the key jobs of a big agency with a big account is not to drop the ball – and AMV doesn’t. Extending the ...

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BBDO produces Fourth of July all-rounder for Guinness

It seems a bit odd to be highlighting an ad made for the Fourth of July but this new Guinness ad from BBDO New York could, as far as i can see, run any time. With the lighting and music ...

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Guinness embarks on pointless multi-agency pitch when all the evidence shows that BBDO can do the job

Guinness global strategy and communications director Grainne Wafer says the Diageo-owned brand is looking for a new global agency. “To drive better integration between idea generation and multi-channel execution we are looking to appoint a new agency to lead content ...

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BBDO produces landmark ‘Twins’ ad for Guinness

Guinness is producing some amazing advertising these days via the BBDO network (including AMV/BBDO in London) and here’s one from New York, featuring twin sisters, one of whom is competing in the Winter Olympics and one who isn’t – but ...

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BBH CCO Alexandre Gama picks his Desert Island Ads

Alexandre (Ale) Gama founded leading Brazil agency Neogama in 1999. The agency partnered with BBH in 2002 and became the network’s Latin America hub. In 2012 Gama was appointed worldwide CCO of BBH by predecessor Sir John Hegarty when Publicis ...

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Giles Keeble: unravelling the mystery of Guinness

Is ‘Made of More’ bollox? I may be slow but when the cloud was floating over NY I didn’t get the metaphor/analogy/fairy tale of the brave little cloud with the big heart/golden lining. Then I saw a few print ads ...

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