Tag Archives: guinness

Guinness hymns ‘intolerant champion’ John Hammond

Drinks giant Diageo has been doing some funny things with its advertising of late but thank goodness it’s left Guinness alone (for now). It’s running a series about ‘ordinary people doing extraordinary things’ and next up is John Hammond, one ...

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Guinness aims for high ground with new AMV RWC blitz

My, this rugby is character building stuff. It’s the Rugby World Cup in ten days or so and long time rugby sponsor Guinness is launching a new campaign through AMV BBDO with two ads: one featuring Wales stalwart Gareth Thomas, ...

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AMV/BBDO scores winning try for Guinness

More heroics from the rugby field, we’ve already had Dove Men+Care rewriting Kipling’s ‘If’ for the forthcoming autumn internationals and now it’s Guinness with four films highlighting outstanding individuals and teams. Namely Jonny Wilkinson, Shane Williams (two little guys who ...

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72andSunny blasts Double Black into Africa

The world’s big companies are still chasing ’emerging markets’ despite such markets’ tendency to burst into flames from time to time. Africa is the latest port of call, particularly for what we used to call ‘the beerage.’ We’ve had Guinness ...

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Guinness shows its roots in ‘Pursuit of More’ – but does anyone care, apart from Guinness?

Here’s a rather peculiar offering from Guinness – ‘In Pursuit of More’ – from Philadelphia agency Quaker City, according to Adweek. Usually Guinness sells the sizzle rather than the sausage, most notably in its celebrated ‘Surfer’ commercial. But clients love ...

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Guinness tries African with ‘Made of Black’

Difficult what to make of this, the new Guinness ‘Made of Black’ film from AMV/BBDO. One of the key jobs of a big agency with a big account is not to drop the ball – and AMV doesn’t. Extending the ...

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