Tag Archives: guinness

Guinness is never one to let a topical opportunity – however grim – slip and it scored a social media success with this image of a stay-at-home Guinness. Only it wasn’t “official” Guinness at all, it’s the creation of freelance ...

Six Nations rugby sponsor Guinness has produced a neat spin for its “responsible drinking” campaign (responsible drinking, at rugby matches?), Guinness Clear, ie water. And it features former rugby stars (and now accomplished TV pundits) Brian O’Driscoll and Lawrence Dallaglio, ...

It’s the Rugby World Cup (for men) in Japan in September so Guinness is quick out of the blocks with its ‘Made of More’ campaign featuring – women rugby players. Maybe Guinness thought an ad with blokes would be banned ...

Brands are falling over themselves to show how inclusive and supportive of diversity they are – so it’s better when they put their money where their mouth is. Guinness, hitherto that most macho of beers, is doing its bit by ...

Are 30-second ads making a comeback? For years they were the staple of commercial TV everywhere then other sizes came in – often at the hands of that dangerous beast the “creative” media buyer – and a few years ago ...

Knew that this – AMV BBDO’s new ‘Compton Cowboys’ ad – for Guinness reminded me of something but couldn’t place it. It was this from CHI for iD in 2016. The iD ad has had nearly 290,000 YouTube views so ...

Drinks giant Diageo has been doing some funny things with its advertising of late but thank goodness it’s left Guinness alone (for now). It’s running a series about ‘ordinary people doing extraordinary things’ and next up is John Hammond, one ...

My, this rugby is character building stuff. It’s the Rugby World Cup in ten days or so and long time rugby sponsor Guinness is launching a new campaign through AMV BBDO with two ads: one featuring Wales stalwart Gareth Thomas, ...

More heroics from the rugby field, we’ve already had Dove Men+Care rewriting Kipling’s ‘If’ for the forthcoming autumn internationals and now it’s Guinness with four films highlighting outstanding individuals and teams. Namely Jonny Wilkinson, Shane Williams (two little guys who ...