Guinness hymns women’s rugby, Visa ups investment in women’s football

Brands are falling over themselves to show how inclusive and supportive of diversity they are – so it’s better when they put their money where their mouth is.

Guinness, hitherto that most macho of beers, is doing its bit by sponsoring the Women’s Six Nations rugby, plugging it with this ad from AMV BBDO featuring two rugby-playing sisters, one for England, one for Scotland.

At the same time Visa has announced increased support for women’s football, saying it will spend as much on UEFA’s Women’s World Cup as it did on the men’s version in Russia last year. It’s also picked its star European women football players, here.

Good to see the gals are getting a fair crack of the whip – if you can say that these days.

As for Guinness – nicely understated, AMV is back on form with its signature account.

MAA creative scale: 7.

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AMV BBDO guinness women's sport

About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.