Tag Archives: Gillette

Egard Watches is a relative newbie in the timepiece game (2012) but it’s become surprisingly famous by taking a pop at Gillette’s now-notorious “toxic masculinity” ad. This purported to present a new view of men, suitable for the #MeToo era. ...

Shaving is a tedious and, if you use Gillette products, expensive business. The P&G-owned brand is under pressure from cheaper online alternatives so it’s decided to modernise its “the best a man get get” pitch in a new campaign from ...

Has there ever been more pre-release hoopla for a film than the new James Bond effort, SPECTRE, due to premiere next Monday? Good for them I suppose, I don’t expect they’ve paid for all this stuff, but won’t we all ...

Grey London’s quite a lively agency these days – as is Grey New York – and its latest effort is ‘100 years of hair’ for P&G’s Gillette. Very good, although I suspect it won’t seduce customers who wonder why Gillette ...

Funny how agencies often seem to produce their best work on an account during the protracted period between losing it and it actually moving to a new agency. Maybe they’re no longer frightened of the client – there’s no point ...

Everybody’s favourite (and funniest) client, Michael Dubin of Dollar Shave Club, is back with a new video for a new product – One Wipe Charlies, ‘butt wipes for men.’ As Michael says, you don’t have time to hang around with ...

***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll ...

Omnicom agencies BBDO and Goodby Silverstein have been wielding the axe according to Ad Age, with around ten per cent of BBDO’s staff – hundreds of people – being laid off in the wake of the loss of $300m Gillette ...

WPP-owned Grey has been the coming force among the world’s big traditional agencies for some time now; in particular its New York operation headed by creative Tor Myrhen. The agency has just won Procter & Gamble’s global Gillette account from ...