Tag Archives: Gillette

Egard Watches cashes in on Gillette ad rumpus

Egard Watches is a relative newbie in the timepiece game (2012) but it’s become surprisingly famous by taking a pop at Gillette’s now-notorious “toxic masculinity” ad. This purported to present a new view of men, suitable for the #MeToo era. ...

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New Gillette UK campaign hits an identity crisis

Shaving is a tedious and, if you use Gillette products, expensive business. The P&G-owned brand is under pressure from cheaper online alternatives so it’s decided to modernise its “the best a man get get” pitch in a new campaign from ...

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Grey London trims up P&G’s Gillette

Grey London’s quite a lively agency these days – as is Grey New York – and its latest effort is ‘100 years of hair’ for P&G’s Gillette. Very good, although I suspect it won’t seduce customers who wonder why Gillette ...

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WPP chuffed with Omnicom travails, BBH puts its hopes in Lafferty and BBC’s Today goes girl hunting

***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll ...

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