Gillette
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From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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Raheem Sterling tries to redefine men for Gillette – is this too ambitious?
When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most…
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P&G glimpses former glories – as Apple begins to look more like P&G
Are old-style companies on the way back? Procter & Gamble has just posted its best quarterly results for 13 years…
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Now Gillette tries its hand at transgender shaving
Gillette has followed up its “toxic masculinity” campaign with one that looks likely to gain even more media attention, a…
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Neuro-Insight’s Shazia Ginai: Gillette example shows how socially-conscious ads can be double-edged
Aligning your brand with a specific social or cultural cause can be a powerful way to shape your message, connect…
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P&G unveils Spanish “mental overload” mystery
Have marketers taken leave of their senses? Maybe it’s all that data. Here’s the mighty Procter & Gamble and Proximity…
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Harry Kane fails to score for Harry’s and mental health
Men’s grooming has become a right old business this year with Gillette trying to redefine masculinity (to mixed effect) and…
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Uniqlo double faults with new Federer campaign
Tennis ace Roger Federer ditched Nike in favour of a $300m ten-year contract with Uniqlo despite admitting that he was…
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Saturday Night Live enters Gillette fray
Gillette’s controversial ‘toxic masculinity’ campaign is the gift that keeps on giving, as least as far as the world’s humorists…
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