Tag Archives: Gillette

Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here by Stuart Smith. As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s ...

When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who ...

Are old-style companies on the way back? Procter & Gamble has just posted its best quarterly results for 13 years (if you except a $8bn hit for Gillette, of which more later) while Apple, which is beginning to resemble an ...

Gillette has followed up its “toxic masculinity” campaign with one that looks likely to gain even more media attention, a transgender Canadian being taught to shave by his dad. A far cry from Dollar Shave Club. Lots of people have ...

Aligning your brand with a specific social or cultural cause can be a powerful way to shape your message, connect with existing audiences on a deeper level, and even reach out to new audiences invested in the wider debate. The ...

Have marketers taken leave of their senses? Maybe it’s all that data. Here’s the mighty Procter & Gamble and Proximity Madrid investigating women’s “mental overload,” to what end we know not. Maybe it’s something to do with International Women’s Day. ...

Men’s grooming has become a right old business this year with Gillette trying to redefine masculinity (to mixed effect) and now German razors-by-mail firm Harry’s is adding its two-pennorth with England football captain Harry Kane (a Harry’s user presumably) telling ...

Tennis ace Roger Federer ditched Nike in favour of a $300m ten-year contract with Uniqlo despite admitting that he was at the “back end” of his career. Well Uniqlo needs some bang for its bucks so it’s produced this. Federer ...

Gillette’s controversial ‘toxic masculinity’ campaign is the gift that keeps on giving, as least as far as the world’s humorists and some other brands are concerned. We’ve already had Egard Watches’ spin on it and Saturday Night Live has entered ...