Uniqlo double faults with new Federer campaign

Tennis ace Roger Federer ditched Nike in favour of a $300m ten-year contract with Uniqlo despite admitting that he was at the “back end” of his career.

Well Uniqlo needs some bang for its bucks so it’s produced this.

Federer is not just a great tennis player but an all-round good egg it seems. So it’s reassuring perhaps that there’s something he isn’t good at – performing in ads.

Someone at Uniqlo, or maybe their agency (surely not Droga5 London who were on the case a couple of years ago) might have cast their mind back to this atrocity, part of a campaign for Gillette from the 2000s with Federer alongside Thierry Henry and Tiger Woods.

MAA creative scale: 0 (both.)

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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