P&G unveils Spanish “mental overload” mystery

Have marketers taken leave of their senses? Maybe it’s all that data.

Here’s the mighty Procter & Gamble and Proximity Madrid investigating women’s “mental overload,” to what end we know not. Maybe it’s something to do with International Women’s Day.

P&G also inflicted Gillette’s now notorious “gender rebalancing” campaign on us.

Has P&G forgotten it’s supposed to be selling stuff? Shouldn’t its agencies politely remind it of this duty or are they just desperate to grab a budget, any budget?

MAA creative scale: 0.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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