Have marketers taken leave of their senses? Maybe it’s all that data.
Here’s the mighty Procter & Gamble and Proximity Madrid investigating women’s “mental overload,” to what end we know not. Maybe it’s something to do with International Women’s Day.
P&G also inflicted Gillette’s now notorious “gender rebalancing” campaign on us.
Has P&G forgotten it’s supposed to be selling stuff? Shouldn’t its agencies politely remind it of this duty or are they just desperate to grab a budget, any budget?
MAA creative scale: 0.