Saturday Night Live enters Gillette fray

Gillette’s controversial ‘toxic masculinity’ campaign is the gift that keeps on giving, as least as far as the world’s humorists and some other brands are concerned.

We’ve already had Egard Watches’ spin on it and Saturday Night Live has entered the fray with the somewhat anti-social Kool Aid Man.

P&G/Gillette have certainly started a conversation, as they say these days.

Haven’t bought any (ludicrously overpriced) Gillette products in a while.

Do you need to take some kind of test to buy them in future?

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Gillette Saturday Night Live

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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