Egard Watches cashes in on Gillette ad rumpus

Egard Watches is a relative newbie in the timepiece game (2012) but it’s become surprisingly famous by taking a pop at Gillette’s now-notorious “toxic masculinity” ad. This purported to present a new view of men, suitable for the #MeToo era.

According to Egard blokes aren’t that bad really.

Actually they’re both arguing the same point, Procter & Gamble’s Gillette and agency Grey rather clumsily.

Will the publicity do Gillette some good regardless?

No idea. But Egard has sold out and now has a backlog of orders.

You May Also Like

About Staff

Avatar

One comment

  1. Avatar

    I’d never heard of Egard, but this ad alone convinced me to check out their watches. Impressive. I bought one. And what got me there was the positivism of a single ad. And you’re right – a good portion of their watches, and nearly all of their bracelets, are sold out.