Tag Archives: forsman & bodenfors

We’ve all heard the (possibly apocryphal) tales of Mars Pedigree clients and their agencies happily munching dog and cat food to show their belief in the product. Now Volvo Trucks president Roger Alm is bravely showing his belief in the ...

Something of a surprise to see Volvo rolling out the big budget for its excavators, Dolph Lundgren and all, in a new campaign from Forsman & Bodenfors. Maybe they’re aiming for the same “halo” effect as its trucks epic of ...

When top Swedish creative shop Forsman & Bodenfors joined MDC Partners a couple of years ago we noted it was a high risk strategy and events seem to be bearing this out. Originally F&B was to be combined in an ...

Here we are then, a four minute epic for P&G ‘s Herbal Essences – which is a shampoo I think – describing how hair changes women’s lives, or something. From Forsman & Bodenfors of all people. But can David Bowie’s ...

Life’s never dull at Crispin Porter+Bogusky, or, indeed, its owner MDC Partners and now the agency, once the highest profile creative shop in the US, is setting out on a new adventure: appointing Forsman & Bodenfors’ long-serving CEO Erik Sollenberg ...

Safety and Volvo keep popping up and now the Swedish/Chinese manufacturer seems to be returning to its safety roots with agency Forsman & Bodenfors, this time by enlisting award-winning photographer Barbara Davidson to take pictures using its car safety camera, ...

1982 saw the launch of two of the world’s premier creative agencies: Wieden+Kennedy (which remains independent) and Bartle Bogle Hegarty, now owned by Publicis Groupe. Four years later came a third, Forsman & Bodenfors, in the unlikely environs, perhaps, of ...

Sweden’s Forsman & Bodenfors now has the global Volvo brief (even though the company’s now owned by the Chinese) and this campaign majors on Volvo’s ‘Vision 2020,’ the CEO’s intention that nobody will be killed or seriously injured in a ...

Here’s Volvo’s latest Live Test Series from Swedish wizards Forsman & Bodenfors, showing four-year-old Sophie in remote control of its ‘toughest ever truck’ the FMX (for those of you thinking of trading up from the SUV). Perhaps Volvo should lend ...