forsman & bodenfors
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Volvo Trucks president Roger Alm aims for vertiginous stardom
We’ve all heard the (possibly apocryphal) tales of Mars Pedigree clients and their agencies happily munching dog and cat food…
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Now Volvo gives excavators the big budget treatment
Something of a surprise to see Volvo rolling out the big budget for its excavators, Dolph Lundgren and all, in…
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Forsman & Bodenfors absorbs KBS as owner MDC Partners faces restructuring
When top Swedish creative shop Forsman & Bodenfors joined MDC Partners a couple of years ago we noted it was…
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Is F&B’s new Herbal Essences epic a good or bad hair day?
Here we are then, a four minute epic for P&G ‘s Herbal Essences – which is a shampoo I think…
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Agencies
Forsman & Bodenfors and Crispin Porter move closer to MDC merger
Life’s never dull at Crispin Porter+Bogusky, or, indeed, its owner MDC Partners and now the agency, once the highest profile…
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Forsman turns Volvos into cameras in new safety campaign
Safety and Volvo keep popping up and now the Swedish/Chinese manufacturer seems to be returning to its safety roots with…
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MDC buys Swedish award-winner Forsman & Bodenfors
1982 saw the launch of two of the world’s premier creative agencies: Wieden+Kennedy (which remains independent) and Bartle Bogle Hegarty,…
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Volvo promises a safer 2020 in new F&B campaign
Sweden’s Forsman & Bodenfors now has the global Volvo brief (even though the company’s now owned by the Chinese) and…
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Volvo Trucks and F&B follow Jean-Claude Van Damme with four-year-old test driver Sophie
Here’s Volvo’s latest Live Test Series from Swedish wizards Forsman & Bodenfors, showing four-year-old Sophie in remote control of its…
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