Tag Archives: forsman & bodenfors

Volvo Trucks president Roger Alm aims for vertiginous stardom

We’ve all heard the (possibly apocryphal) tales of Mars Pedigree clients and their agencies happily munching dog and cat food to show their belief in the product. Now Volvo Trucks president Roger Alm is bravely showing his belief in the ...

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Now Volvo gives excavators the big budget treatment

Something of a surprise to see Volvo rolling out the big budget for its excavators, Dolph Lundgren and all, in a new campaign from Forsman & Bodenfors. Maybe they’re aiming for the same “halo” effect as its trucks epic of ...

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Is F&B’s new Herbal Essences epic a good or bad hair day?

Here we are then, a four minute epic for P&G ‘s Herbal Essences – which is a shampoo I think – describing how hair changes women’s lives, or something. From Forsman & Bodenfors of all people. But can David Bowie’s ...

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Forsman & Bodenfors and Crispin Porter move closer to MDC merger

Life’s never dull at Crispin Porter+Bogusky, or, indeed, its owner MDC Partners and now the agency, once the highest profile creative shop in the US, is setting out on a new adventure: appointing Forsman & Bodenfors’ long-serving CEO Erik Sollenberg ...

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Forsman turns Volvos into cameras in new safety campaign

Safety and Volvo keep popping up and now the Swedish/Chinese manufacturer seems to be returning to its safety roots with agency Forsman & Bodenfors, this time by enlisting award-winning photographer Barbara Davidson to take pictures using its car safety camera, ...

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MDC buys Swedish award-winner Forsman & Bodenfors

1982 saw the launch of two of the world’s premier creative agencies: Wieden+Kennedy (which remains independent) and Bartle Bogle Hegarty, now owned by Publicis Groupe. Four years later came a third, Forsman & Bodenfors, in the unlikely environs, perhaps, of ...

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Volvo promises a safer 2020 in new F&B campaign

Sweden’s Forsman & Bodenfors now has the global Volvo brief (even though the company’s now owned by the Chinese) and this campaign majors on Volvo’s ‘Vision 2020,’ the CEO’s intention that nobody will be killed or seriously injured in a ...

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