Forsman & Bodenfors and Crispin Porter move closer to MDC merger

Life’s never dull at Crispin Porter+Bogusky, or, indeed, its owner MDC Partners and now the agency, once the highest profile creative shop in the US, is setting out on a new adventure: appointing Forsman & Bodenfors’ long-serving CEO Erik Sollenberg (below) as its new CEO.

MDC bought F&B last year in a deal priced mostly in shares which, against the odds, looks like it might pay off for the Swedish high flyer. It’s not clear if this move will lead to a merger of the two agencies within MDC but that would seem to make sense as the two enjoy a “strategic partnership” with CP+B strongest in the US and UK and F&B in northern Europe.

Sollenberg says: “This is a unique opportunity to bring what I’ve learned at F&B into more of a global context. It’s also a chance to strengthen the strategic partnership between CP+B and F&B. I am confident that we will build upon our great legacies of reshaping what creative communication can be.”

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