It’s pretty extraordinary when a new ad for a truck gets its own teaser campaign but such has been the success of Forsman & Bodenfors’ ‘Live Test’ series for Volvo that we do, indeed, have one. The new ad debuts ...
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If we had a European agency of the Year award, which we don’t but we might have next year, Sweden’s Forsman & Bodenfors would be a strong contender. Actually it would be a strong contender for best agency in the ...
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What is is about Forsman & Bodenfors? Have they some secret mine of ‘Big Data’ that enables their computers to churn out brilliant ads? Or are they just very good at what they do? Including creating global ads that work, ...
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Volvo is launching its XC60 SUV, on which the future of the company, now owned by the Chinese, possibly depends. And Swedish ideas factory Forsman & Bodenfors is on the case, associating the car with bleak but beautiful Scandiwegia in ...
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Swedish wizards Forsman & Bodenfors, famous for Volvo’s ‘Epic Split’ among many others, are now turning their hands to a product demo commercial, for organic foods for Swedish retail chain Coop. We all know that organic food costs more but ...
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Charity ads aren’t the hardest thing in the world to do but it is difficult to make one campaign stand out from the rest. If that’s what you want to do it’s a good idea to arm yourself with Sweden’s ...
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Well here’s a surprise: a rare bummer from wizard Swedish agency Forsman & Bodenfors. It’s for IKEA, lauding its ‘Everyday Heroes,’ the mundane products that it sells by the zillion. But it just doesn’t do it, does it? Even a ...
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More sport and footballers, but we like this one. The World Food Programme has signed up star Sweden and PSG striker Zlatan Ibrahimovic (whose usual image is, shall we say, not so charitable) to front its ‘805’ campaign. Apparently there ...
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Swedish agency Forsman & Bodenfors scooped a load of gongs for Volvo Trucks’ ‘Epic Split’ last year and may well be due for another haul in 2015 with this new corporate ad for Volvo Cars. Volvo may now be owned ...
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