Forsman & Bodenfors scores with Zlatan for World Food Programme’s ‘805’ hunger campaign

More sport and footballers, but we like this one.

The World Food Programme has signed up star Sweden and PSG striker Zlatan Ibrahimovic (whose usual image is, shall we say, not so charitable) to front its ‘805’ campaign. Apparently there are 805m people in the world (one in nine of the world population) who don’t get enough food, even though there’s actually enough of it to go round according to the WFP.

When this one came up, without an agency credit, you thought ‘Forsman & Bodenfors’ and not just because Zlatan is Swedish.

Another impeccablde piece of film making from the Swedish wizards, the world’s most awarded agency in 2014. I’m sure they produce rubbish now and then but I’m never seen any.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.