2014, so far, has been a good year for ads: In the UK adam&eve/DDB’s epic series for John Lewis and, this year, AMV/BBDO’s ‘Christmas is for sharing’ epic for Sainsbury’s, have propelled ads from the business pages (now and then) ...
Read More »
You win some, you lose some. And “Jesus” – more correctly known as Forsman & Bodenfors’ “The Good Guys for Christmas” campaign for Unicef proved a big winner at the just-announced 2014 Epica Awards. It picked up two golds, in the ...
Read More »
Business payments firm iZettle has enlisted Sweden’s Forsman & Bodenfors to help show small businesses how it can make them bigger. So F&B curbed its usual anarchic tendencies and set up a pop-up location in London’s (highly expensive) Oxford Street ...
Read More »
Selfishly speaking, there are three good things about the Epica Awards. First, they are the only ones that allow specialist journalists to pass judgement on the ad industry’s creative achievement over the past year – so, no closed-shop cliquishness about ...
Read More »
Oatly is a Swedish company that makes drinks from oats – and nothing else. Agency Forsman & Bodenfors, the Volvo ‘Epic Split’ brigade, must have been on a reduced budget this time because its new campaign for Oatly ‘milk’ just ...
Read More »
The 22nd annual Cresta International Ad Awards (a new one on me I have to admit) has announced its winners, chosen by 73 creatives in Barcelona, Budapest, Edinburgh, Frankfurt, Moscow, Santiago, Santa Barbara and Shanghai. And the results cast an ...
Read More »
The valet parking abilities of staff at top hotels and restaurants (and casinos obviously) is a wonder. It’s not one I’ve experienced much (preferring to travel by bus) although I did once drive into the car park of one of ...
Read More »
It’s mark of the impact Forsman & Bodenfors’ ‘Epic Splits’ had last year (75m YouTube hits and countless awards) when you look forward to a new commercial for, of all things, trucks. So here’s the latest campaign for Volvo Trucks, ...
Read More »
When you’re a movie tough guy getting on in years it must be quite nice to find commercials paying your way. So here we have Mr ‘Epic Split’ (Volvo Trucks) Jean-Claude Van Damme returning for Coors Light and UK agency ...
Read More »
More About Advertising The alternative voice of advertising, marketing and media
