Another wonder for Volvo from Forsman & Bodenfors

Swedish agency Forsman & Bodenfors scooped a load of gongs for Volvo Trucks’ ‘Epic Split’ last year and may well be due for another haul in 2015 with this new corporate ad for Volvo Cars.

Volvo may now be owned by the Chinese but this ‘Vintersaga’ is about as Swedish as it gets – cold, cold, cold.

The writer was Fredrik Jannson, art directors were Andreas Malm and Staffan Lamm. Vintersaga was directed by Gustav Johansson for New Land.

On the MAA creative scale – phew – 8.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.