Is F&B’s new Herbal Essences epic a good or bad hair day?

Here we are then, a four minute epic for P&G ‘s Herbal Essences – which is a shampoo I think – describing how hair changes women’s lives, or something. From Forsman & Bodenfors of all people.

But can David Bowie’s wonderful Changes save the day?

Nope.

What a load of self-reverential tosh.

MAA creative scale: 1 (great tune but there isn’t nearly enough of it).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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