Something of a surprise to see Volvo rolling out the big budget for its excavators, Dolph Lundgren and all, in a new campaign from Forsman & Bodenfors. Maybe they’re aiming for the same “halo” effect as its trucks epic of a few years back featuring Jean Claude Van Damme.
Not as good as that but a brave effort none the less.
What’s he say at the end? Hope it’s maggots.
MAA creative scale: 7.