Forsman turns Volvos into cameras in new safety campaign

Safety and Volvo keep popping up and now the Swedish/Chinese manufacturer seems to be returning to its safety roots with agency Forsman & Bodenfors, this time by enlisting award-winning photographer Barbara Davidson to take pictures using its car safety camera, a device that tells the car to brake if there’s a pedestrian or accident in the offing.

Someone remarked the other day, apropos posters that clock us as we walk past, that we’re walking bar codes these days. We’ve photographic subjects too as it seems you can take a photo with anything these days, a slightly alarming thought.

But this is bang on for Volvo.

MAA creative scale: 7.

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