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How creativity helps VW stay ahead of Ford
To be be (creative) or not to be? Now there’s an age-old dilemma, illustrated here by a new, avowedly creative…
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Now Ford takes the comedy content route with Kate McKinnon series from Team Detroit
The content revolution arguably began a decade or so ago with a series of big budget film-type films for BMW.…
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Very’s ‘Worst Idea Ever’ works for Ford in Denmark
Most Ford advertising is straight down the line, product benefit after product benefit (to be fair these days, there are…
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WPP tightens grip on global Jaguar Land Rover
Tata-owned Jaguar Land Rover is selling container loads of cars to Americans, Chinese and just about anybody outside cash-strapped Europe;…
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The clock is ticking on a bid by WPP for Interpublic
Is WPP planning to buy Interpublic? Oh yes it is, say numerous analysts and hacks; oh no we’re not, says…
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Simon Francis: the right road to reach world car buyers
Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an…
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Scam ads are becoming a global business say critics
This business of ‘scam’ ads; doctored versions of bona fide ads or ads specially made to enter awards, seems to…
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Omnicom takes a leaf out of WPP’s book with new bespoke agency Nissan United
On his recent foray to Advertising Week in New York WPP boss Sir Martin Sorrell accused POG, as he calls…
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WPP-owned Team Detroit’s new boss David Murphy has to be good at politics as well as selling Fords
WPP is famous for creating bespoke agencies for its clients (the latest is Plus for Chanel) but the daddy of…
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