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Very’s ‘Worst Idea Ever’ works for Ford in Denmark

Most Ford advertising is straight down the line, product benefit after product benefit (to be fair these days, there are a few).

Not so up among the Nordics; Danish agency Very has produced this interesting online tale, ‘the Worst Idea Ever – Dude,’ showing the struggles three Danish entrepreneurs – Mathias, Bo and Simon – had getting their surf brand Oh Dawn off the ground.

But they did, in a country that, as the agency puts it, ” has absolutely no waves and horrible weather.”

Then you get the Ford.

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denmark ford Oh Dawn very

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