The content revolution arguably began a decade or so ago with a series of big budget film-type films for BMW. Cars are still making the running although comedy has taken over.
Recently we had Kelly Brook performing for Hyundai and now it’s American comedian Kate McKinnon entering the lists for Ford Focus and WPP’s Team Detroit, showing how the new Focus suits all sorts of weird people.
Cars these days seem to be as much four wheel mobile consoles as devices to get from A to B.
The best part is actually phlegmatic salesman Dan. These campaigns could change the image of car salesmen entirely.
Skilfully directed by Matt & Oz for Caviar LA.
MAA creative scale: 8.