Here’s another foray into the world of content, Red Bee Media’s online series for Hyundai. This time it stars two versions of the i20, with help from eternal would-be something or other Kelly Brook and Siblings actor Tom Stourton, who plays a wired up plonker worryingly well.
It just about sustains five minutes although you wouldn’t want to see it more than once. Does it work? Well 2000 or so people have watched it on YouTube this week, which doesn’t sound a lot but they will have sat through a pretty extended new car pitch.
The actor playing ‘George’ the salesman is pretty good. Could be a new and rather less irritating version of post-Blackadder Rowan Atkinson.
MAA creative scale: 6.