Tag Archives: ford

Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an increasingly competitive world car market.    The automotive category spent about $3.6billion on advertising in the US across the period ...

This business of ‘scam’ ads; doctored versions of  bona fide ads or ads specially made to enter awards, seems to be a rather bigger and more widespread affair than we thought. We all know the case of the JWT India ...

On his recent foray to Advertising Week in New York WPP boss Sir Martin Sorrell accused POG, as he calls it (the putative Publicis Groupe/Omnicom construct), of copying WPP’s strategy – more digital and emerging markets. Well now the Omnicom ...

WPP is famous for creating bespoke agencies for its clients (the latest is Plus for Chanel) but the daddy of them all is Team Detroit for Ford, a Dearborn-based operation that comprises people from six WPP agencies and handles all ...

Here we go again: WPP’s MEC media agency repitched for Chanel recently and the result is…yet another new WPP agency, Plus, designed to handle creative and digital well as media (which will be shared between Plus media folk from Mindshare ...

Publicis Groupe’s Maurice Levy and WPP’s Sir Martin Sorrell don’t exactly get on and now Le Grand Maurice has aimed a painful kick in the creative goolies at his old enemy by hiring defenestrated JWT India creative Bobby Pawar as ...

This is all getting very confusing: first we have JWT India producing a campaign for Ford which causes all sorts of mayhem but which Ford didn’t know about (or now says it didn’t know about) and now the UK’s Love ...

What could be more timely than demonstrating the little car’s exceptional cargo-carrying capacity than three nubile women, one scantily clad, all three bound and gagged, occupying the boot space? Closer inspection of the ad reveals that the caricatures are supposed ...

Enthusiasm is a dangerous thing and someone at JWT India has put their (and the company’s) foot in it by sending some some apparently unauthorised ads for Ford, featuring bound and gagged people in the boot of a car, off ...