Tag Archives: ford

Bits and pieces are emerging about what seems to be a somewhat fraught relationship between Ford and WPP following WPP’s statement earlier that the two were discussing marketing plans from 2018 with no decision as yet. Ford has now said ...

A clear sign of the jitters bedevilling WPP is this statement it issued yesterday – which briefly moved the share price upward. “WPP announces that, on 27 November 2017 in Detroit, Ford Motor Company verbally informed WPP that they are ...

Ford’s Fiesta seems to have been around for ever but it remains Ford’s best seller in Europe and now it’s being relaunched with a £40m campaign from WPP’s GTB. Majoring on music, as car campaigns seem to do these days, ...

Is all well at WPP’s GTB agency, formerly Team Detroit, which handles Ford globally? Ford itself has been struggling in some respects, highly profitable but saddled with a rather moribund model line-up and valued at less than the (admittedly overvalued) ...

To be be (creative) or not to be? Now there’s an age-old dilemma, illustrated here by a new, avowedly creative effort from DDB Paris for VW, plugging a plug-in. And the alternative, from WPP’s Ford agency GTB Europe for the ...

The content revolution arguably began a decade or so ago with a series of big budget film-type films for BMW. Cars are still making the running although comedy has taken over. Recently we had Kelly Brook performing for Hyundai and ...

Most Ford advertising is straight down the line, product benefit after product benefit (to be fair these days, there are a few). Not so up among the Nordics; Danish agency Very has produced this interesting online tale, ‘the Worst Idea ...

Tata-owned Jaguar Land Rover is selling container loads of cars to Americans, Chinese and just about anybody outside cash-strapped Europe; defying the sceptics who thought that its purchase by the huge Indian conglomerate was a recipe for disaster. It has ...

Is WPP planning to buy Interpublic? Oh yes it is, say numerous analysts and hacks; oh no we’re not, says WPP, in a series of seemingly firm denials that leave plenty of wriggle room for Sir Martin Sorrell (left) and ...