Tag Archives: ford

Very’s ‘Worst Idea Ever’ works for Ford in Denmark

Most Ford advertising is straight down the line, product benefit after product benefit (to be fair these days, there are a few). Not so up among the Nordics; Danish agency Very has produced this interesting online tale, ‘the Worst Idea ...

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WPP tightens grip on global Jaguar Land Rover

Tata-owned Jaguar Land Rover is selling container loads of cars to Americans, Chinese and just about anybody outside cash-strapped Europe; defying the sceptics who thought that its purchase by the huge Indian conglomerate was a recipe for disaster. It has ...

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Simon Francis: the right road to reach world car buyers

Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an increasingly competitive world car market.    The automotive category spent about $3.6billion on advertising in the US across the period ...

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Scam ads are becoming a global business say critics

This business of ‘scam’ ads; doctored versions of  bona fide ads or ads specially made to enter awards, seems to be a rather bigger and more widespread affair than we thought. We all know the case of the JWT India ...

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