Bits and pieces are emerging about what seems to be a somewhat fraught relationship between Ford and WPP following WPP’s statement earlier that the two were discussing marketing plans from 2018 with no decision as yet. Ford has now said ...
Read More »Ford jitters strike WPP
A clear sign of the jitters bedevilling WPP is this statement it issued yesterday – which briefly moved the share price upward. “WPP announces that, on 27 November 2017 in Detroit, Ford Motor Company verbally informed WPP that they are ...
Read More »WPP’s GTB orchestrates the emotions for £40m Fiesta relaunch
Ford’s Fiesta seems to have been around for ever but it remains Ford’s best seller in Europe and now it’s being relaunched with a £40m campaign from WPP’s GTB. Majoring on music, as car campaigns seem to do these days, ...
Read More »WPP’s Ford specialist GTB hires new creative leader
Is all well at WPP’s GTB agency, formerly Team Detroit, which handles Ford globally? Ford itself has been struggling in some respects, highly profitable but saddled with a rather moribund model line-up and valued at less than the (admittedly overvalued) ...
Read More »How creativity helps VW stay ahead of Ford
To be be (creative) or not to be? Now there’s an age-old dilemma, illustrated here by a new, avowedly creative effort from DDB Paris for VW, plugging a plug-in. And the alternative, from WPP’s Ford agency GTB Europe for the ...
Read More »Now Ford takes the comedy content route with Kate McKinnon series from Team Detroit
The content revolution arguably began a decade or so ago with a series of big budget film-type films for BMW. Cars are still making the running although comedy has taken over. Recently we had Kelly Brook performing for Hyundai and ...
Read More »Very’s ‘Worst Idea Ever’ works for Ford in Denmark
Most Ford advertising is straight down the line, product benefit after product benefit (to be fair these days, there are a few). Not so up among the Nordics; Danish agency Very has produced this interesting online tale, ‘the Worst Idea ...
Read More »WPP tightens grip on global Jaguar Land Rover
Tata-owned Jaguar Land Rover is selling container loads of cars to Americans, Chinese and just about anybody outside cash-strapped Europe; defying the sceptics who thought that its purchase by the huge Indian conglomerate was a recipe for disaster. It has ...
Read More »The clock is ticking on a bid by WPP for Interpublic
Is WPP planning to buy Interpublic? Oh yes it is, say numerous analysts and hacks; oh no we’re not, says WPP, in a series of seemingly firm denials that leave plenty of wriggle room for Sir Martin Sorrell (left) and ...
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