Tag Archives: ford

Is all well at WPP’s GTB agency, formerly Team Detroit, which handles Ford globally? Ford itself has been struggling in some respects, highly profitable but saddled with a rather moribund model line-up and valued at less than the (admittedly overvalued) ...

To be be (creative) or not to be? Now there’s an age-old dilemma, illustrated here by a new, avowedly creative effort from DDB Paris for VW, plugging a plug-in. And the alternative, from WPP’s Ford agency GTB Europe for the ...

The content revolution arguably began a decade or so ago with a series of big budget film-type films for BMW. Cars are still making the running although comedy has taken over. Recently we had Kelly Brook performing for Hyundai and ...

Most Ford advertising is straight down the line, product benefit after product benefit (to be fair these days, there are a few). Not so up among the Nordics; Danish agency Very has produced this interesting online tale, ‘the Worst Idea ...

Tata-owned Jaguar Land Rover is selling container loads of cars to Americans, Chinese and just about anybody outside cash-strapped Europe; defying the sceptics who thought that its purchase by the huge Indian conglomerate was a recipe for disaster. It has ...

Is WPP planning to buy Interpublic? Oh yes it is, say numerous analysts and hacks; oh no we’re not, says WPP, in a series of seemingly firm denials that leave plenty of wriggle room for Sir Martin Sorrell (left) and ...

Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an increasingly competitive world car market.    The automotive category spent about $3.6billion on advertising in the US across the period ...

This business of ‘scam’ ads; doctored versions of  bona fide ads or ads specially made to enter awards, seems to be a rather bigger and more widespread affair than we thought. We all know the case of the JWT India ...

On his recent foray to Advertising Week in New York WPP boss Sir Martin Sorrell accused POG, as he calls it (the putative Publicis Groupe/Omnicom construct), of copying WPP’s strategy – more digital and emerging markets. Well now the Omnicom ...