Lights out for new Ford Ranger in GTB campaign

Ford and agency GTB (part of WPP) are taking up oop north in a new film for the Ford Ranger, into the Arctic Circle in fact to the northernmost town on earth. Where it’s mostly dark.

Could have been another case of running footage but there are a couple of interesting stories to go with it.

Nicely done by RSA’s Toby Dye.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.