ford
-
News
Paul Simons: the Ford/GTB affair – getting too close to the client nearly always leads to problems
Not matter whatever is said publicly within the WPP world and GTB, the outcome of the Ford review with be…
Read More » -
Advertisers
Now WPP CEO Read has to pick up the Ford review pieces
WPP is putting a brave face on its loss of the Ford creative account, telling the world it’s been appointed…
Read More » -
Advertisers
BBDO triumphs in $4bn Ford pitch – W+K is innovation partner and WPP keeps bits and bobs
Omnicom’s BBDO has won the Ford creative account with Wieden+Kennedy, which is handling Ford’s fall ad campaign, retained as a…
Read More » -
Advertisers
Agency behemoths off to Germany for last round VW pitches
Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch…
Read More » -
Advertisers
Forbes article reveals mayhem surrounding WPP Ford pitch
Forbes writer David Kiley has unleashed a rather large and fierce moggy among the pigeons at Ford and its WPP-owned…
Read More » -
Advertisers
$4bn Ford pitch and Wunderman hold key to Read’s WPP transformation plans
Mark Read’s first year in charge of WPP may well be seen as a tale of two pitches. The first…
Read More » -
Advertisers
Early problems for WPP’s Read as Wieden+Kennedy muscles in on Ford account
Any relief Mark Read might have felt when his appointment as CEO was confirmed won’t have lasted very long as…
Read More » -
Advertisers
WPP’s GTB hits top gear for Ford’s Mustang – almost
WPP’s GTB agency (Global Team Blue) is fighting to hang on to its lion’s share of the Ford creative business…
Read More » -
Advertisers
Ford creative review is first big test for new WPP managers
Did Sir Martin Sorrell’s abrupt demise from WPP spark Ford’s announcement that it was inviting other agencies to pitch for…
Read More »