Tag Archives: ford

Ford says no deal with WPP inked yet

Bits and pieces are emerging about what seems to be a somewhat fraught relationship between Ford and WPP following WPP’s statement earlier that the two were discussing marketing plans from 2018 with no decision as yet. Ford has now said ...

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Ford jitters strike WPP

A clear sign of the jitters bedevilling WPP is this statement it issued yesterday – which briefly moved the share price upward. “WPP announces that, on 27 November 2017 in Detroit, Ford Motor Company verbally informed WPP that they are ...

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WPP’s GTB orchestrates the emotions for £40m Fiesta relaunch

Ford’s Fiesta seems to have been around for ever but it remains Ford’s best seller in Europe and now it’s being relaunched with a £40m campaign from WPP’s GTB. Majoring on music, as car campaigns seem to do these days, ...

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WPP’s Ford specialist GTB hires new creative leader

Is all well at WPP’s GTB agency, formerly Team Detroit, which handles Ford globally? Ford itself has been struggling in some respects, highly profitable but saddled with a rather moribund model line-up and valued at less than the (admittedly overvalued) ...

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How creativity helps VW stay ahead of Ford

To be be (creative) or not to be? Now there’s an age-old dilemma, illustrated here by a new, avowedly creative effort from DDB Paris for VW, plugging a plug-in. And the alternative, from WPP’s Ford agency GTB Europe for the ...

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Very’s ‘Worst Idea Ever’ works for Ford in Denmark

Most Ford advertising is straight down the line, product benefit after product benefit (to be fair these days, there are a few). Not so up among the Nordics; Danish agency Very has produced this interesting online tale, ‘the Worst Idea ...

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WPP tightens grip on global Jaguar Land Rover

Tata-owned Jaguar Land Rover is selling container loads of cars to Americans, Chinese and just about anybody outside cash-strapped Europe; defying the sceptics who thought that its purchase by the huge Indian conglomerate was a recipe for disaster. It has ...

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