Tag Archives: ford

Miller Coors, the North American beer venture between SAB Miller and Molson Coors, has sacked long-time Coors agency Interpublic-owned DraftFCB and succumbed to the temptations of an offer from WPP to combine the talents of JWT, Ogilvy, Y&R and Grey. ...

Ogilvy & Mather Paris has come up with an ingenious way to promote Ford’s new Lane Departure Warning System, which sounds a useful bit of technology to have in a car (for once). Its print campaign ‘Off Track’ shows what ...

Sir Martin Sorrell has been performing at the US 4A’s ‘Transformation’ conference, debating, among other things, the issue of whether or not the internet has added value or destroyed it. To which the only answer is: it depends where you’re ...

And its ‘Alive’ campaign isn’t half bad. Spark 44 is the new in-house Jaguar agency headed by former Porsche marketing guru Hans Riedel that wrested the US account away from Euro RSCG last year. Its new ad is running all ...

General Motors’ Chevy Silverado truck made a big splash in the Super Bowl with its ‘Apocalypse’ ad knocking Ford trucks and now Chrysler is having a go with this ‘Truck Month’ ad from The Martin Group claiming a Ford F150 ...

Ford is betting the ranch on small cars (the Focus is its first ‘world’ model since the Model T) and it’s taking the unusual step of unveiling its likely successor to the smaller Fiesta, the B-MAX, at the Mobile World ...

Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. ...

31 per cent of online ads are never seen by anyone according to a new survey by comScore, which is a bit of a blow considering that online advertising is growing like topsy, set to overtake print and hit $40bn ...

So Julie Roehm (pictured), femme fatale and arguably the only larger-than-life personality left in marketing, has managed to land herself a proper job again – as VP marketing at global software company SAP. Unlike Jodie Fisher, the ‘marketing consultant’ who ...