Tag Archives: ford

Team WPP strikes again as DraftFCB loses Coors

Miller Coors, the North American beer venture between SAB Miller and Molson Coors, has sacked long-time Coors agency Interpublic-owned DraftFCB and succumbed to the temptations of an offer from WPP to combine the talents of JWT, Ogilvy, Y&R and Grey. ...

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Ogilvy Paris gets Ford drivers back on track

Ogilvy & Mather Paris has come up with an ingenious way to promote Ford’s new Lane Departure Warning System, which sounds a useful bit of technology to have in a car (for once). Its print campaign ‘Off Track’ shows what ...

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Sorrell’s 4A’s social media comments show that WPP isn’t a holding company now, it’s a big beast

Sir Martin Sorrell has been performing at the US 4A’s ‘Transformation’ conference, debating, among other things, the issue of whether or not the internet has added value or destroyed it. To which the only answer is: it depends where you’re ...

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In-house agency Spark 44 makes ad debut for Jaguar

And its ‘Alive’ campaign isn’t half bad. Spark 44 is the new in-house Jaguar agency headed by former Porsche marketing guru Hans Riedel that wrested the US account away from Euro RSCG last year. Its new ad is running all ...

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Now Chrysler’s Ram picks on Ford trucks

General Motors’ Chevy Silverado truck made a big splash in the Super Bowl with its ‘Apocalypse’ ad knocking Ford trucks and now Chrysler is having a go with this ‘Truck Month’ ad from The Martin Group claiming a Ford F150 ...

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Ford to unveil Fiesta successor at mobile show

Ford is betting the ranch on small cars (the Focus is its first ‘world’ model since the Model T) and it’s taking the unusual step of unveiling its likely successor to the smaller Fiesta, the B-MAX, at the Mobile World ...

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Can new $14m ad star Clint Eastwood deliver for Chrysler at the Super Bowl?

Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. ...

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Marketing’s own femme fatale Julie Roehm is back

So Julie Roehm (pictured), femme fatale and arguably the only larger-than-life personality left in marketing, has managed to land herself a proper job again – as VP marketing at global software company SAP. Unlike Jodie Fisher, the ‘marketing consultant’ who ...

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