Enthusiasm is a dangerous thing and someone at JWT India has put their (and the company’s) foot in it by sending some some apparently unauthorised ads for Ford, featuring bound and gagged people in the boot of a car, off to Ads of the World.
This has caused a predictable storm in India, where the government, the judiciary and the police are currently reeling after a widely-publicised spate of gang rapes. One of the ads features former Italian PM Silvio Berlusconi, of ‘bung bunga’ fame and himself charged with rape (he’ll get off, of course).
The so-far anonymous auteur hasn’t limited himself (or herself, indeed) to women though. There’s also a trio of Grand Prix drivers.
So presumably it isn’t a concept board for a pro-rape campaign.
Ford and JWT owner WPP have both apologised of course but it’s more than embarrassing all the same. Where’s an account director when you need one?
The aforementioned ‘maverick creative’ and some of his or her colleagues have, rather predictably, been turfed from JWT (or WPP) India.Was this really a hanging offence? The ads weren’t actually endorsing rape after all.
Never mind, they were skilfully rendered (if in dubious taste) so the perpetrators will probably get a job somewhere else.