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WPP’s GTB hits top gear for Ford’s Mustang – almost
WPP’s GTB agency (Global Team Blue) is fighting to hang on to its lion’s share of the Ford creative business…
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Ford creative review is first big test for new WPP managers
Did Sir Martin Sorrell’s abrupt demise from WPP spark Ford’s announcement that it was inviting other agencies to pitch for…
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Turmoil at Ford means more to worry about for WPP
The mighty Ford Motor Company seems in some disarray these days with its profits falling, shares tanking and its perceived…
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Lights out for new Ford Ranger in GTB campaign
Ford and agency GTB (part of WPP) are taking up oop north in a new film for the Ford Ranger,…
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Ford is the question WPP needs to answer to justify Sorrell’s ‘horizontality’ strategy
WPP boss Sir Martin Sorrell touched on his biggest current problem – the group’s relationship with Ford – at a…
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Ford says no deal with WPP inked yet
Bits and pieces are emerging about what seems to be a somewhat fraught relationship between Ford and WPP following WPP’s…
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Ford jitters strike WPP
A clear sign of the jitters bedevilling WPP is this statement it issued yesterday – which briefly moved the share…
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WPP’s GTB orchestrates the emotions for £40m Fiesta relaunch
Ford’s Fiesta seems to have been around for ever but it remains Ford’s best seller in Europe and now it’s…
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WPP’s Ford specialist GTB hires new creative leader
Is all well at WPP’s GTB agency, formerly Team Detroit, which handles Ford globally? Ford itself has been struggling in…
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