Tag Archives: ford

Omnicom’s BBDO has won the Ford creative account with Wieden+Kennedy, which is handling Ford’s fall ad campaign, retained as a roster partner (which should keep BBDO on its toes). WPP, which has handled Ford for decades through JWT and Ogilvy ...

Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch for VW’s ad account – about to be split into regional ‘hubs’ in new VW CMO Jochen Sengpiehl’s big new ...

Forbes writer David Kiley has unleashed a rather large and fierce moggy among the pigeons at Ford and its WPP-owned agency GTB by predicting that Wieden+Kennedy (which has been picked to handle Ford’s US fall campaign) will win the creative ...

Mark Read’s first year in charge of WPP may well be seen as a tale of two pitches. The first one was longstanding client Shell which gave a significant chunk of business to VCCP (part owned by WPP) but kept ...

Any relief Mark Read might have felt when his appointment as CEO was confirmed won’t have lasted very long as he’ll also be newly aware that Ford, WPP’s longest-standing account if its 43 years with JWT are counted, has appointed ...

WPP’s GTB agency (Global Team Blue) is fighting to hang on to its lion’s share of the Ford creative business (wonder if SMS has been on the phone to Dearborn?) and this is a bolder effort than usual for the ...

Did Sir Martin Sorrell’s abrupt demise from WPP spark Ford’s announcement that it was inviting other agencies to pitch for its account; handled (mostly) by JWT from Model T days and latterly with WPP’s GTB (Global Team Blue) agency? Ford ...

The mighty Ford Motor Company seems in some disarray these days with its profits falling, shares tanking and its perceived failure (rightly or wrongly) to spell out where its driverless cars initiative is headed (don’t say the side of the ...

Ford and agency GTB (part of WPP) are taking up oop north in a new film for the Ford Ranger, into the Arctic Circle in fact to the northernmost town on earth. Where it’s mostly dark. Could have been another ...