Ford Motor Company has joined the trend to in-housing with the appointment of Unlimited Group to handle dealer marketing support for all UK dealers with a new on-site agency at its head office. The new team will drive innovation and ...
Read More »Now Ford targets dogs with ‘noise-cancelling kennel’
Car companies are trying to be everywhere these days – ride services for example – as people stop buying cars. But Ford seems to have stolen a march on its auto rivals with the ‘noise-cancelling kennel,’ not somewhere you park ...
Read More »Goodby Silverstein drives the right line for BMW
Something strange seems to be happening to car ads – one or two have an actual idea. In the US anyway. We’ve already had Wieden+Kennedy’s powerful debut for Ford, making the tired old brand look contemporary for the first time ...
Read More »The changing nature of big pitches: Playstation and VW
It’s disruption all over the place these days with big clients now re-modelling the way they deal with their agencies every time there’s a pitch. Now Sony Playstation, formerly with BBH in the US, is reported to be looking for ...
Read More »Best ads of 2018: Fiat and Amazon lead in October but Wieden+Kennedy pulls off a major win for Ford
It’s interesting that at a time when creative agencies are fighting for their very existence against the data hordes, October saw a rich crop of ads – all of them, in some way, demonstrating the presence of that rare element: ...
Read More »Wieden+Kennedy tells it like it was in striking Ford debut
Here’s Wieden+Kennedy New York’s first work for Ford since being appointed to take over (some) of the creative reins from WPP’s GTB agency. BBDO seems to have the AOR role. ‘Built Proud’ is the line (although some of the logo ...
Read More »Paul Simons: the Ford/GTB affair – getting too close to the client nearly always leads to problems
Not matter whatever is said publicly within the WPP world and GTB, the outcome of the Ford review with be hurting a lot of people. Not least because the flagship “creative” account is going to BBDO with Wieden+Kennedy as the ...
Read More »Now WPP CEO Read has to pick up the Ford review pieces
WPP is putting a brave face on its loss of the Ford creative account, telling the world it’s been appointed as Ford’s “activation” agency. This includes dealer advertising (so-called Tier Two), PR, production, Ford work with a partner in China ...
Read More »BBDO triumphs in $4bn Ford pitch – W+K is innovation partner and WPP keeps bits and bobs
Omnicom’s BBDO has won the Ford creative account with Wieden+Kennedy, which is handling Ford’s fall ad campaign, retained as a roster partner (which should keep BBDO on its toes). WPP, which has handled Ford for decades through JWT and Ogilvy ...
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