Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news feed with content from a bespoke team at the newspaper released when the newspaper is published. Dealmaker is WPP and Ford’s GTB agency.
Ford Edge ST – The Spotify News from GTB Brasil on Vimeo.
A clever way for Spotify to get into the online news game too.
