Tag Archives: ford

Turmoil at Ford means more to worry about for WPP

The mighty Ford Motor Company seems in some disarray these days with its profits falling, shares tanking and its perceived failure (rightly or wrongly) to spell out where its driverless cars initiative is headed (don’t say the side of the ...

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Lights out for new Ford Ranger in GTB campaign

Ford and agency GTB (part of WPP) are taking up oop north in a new film for the Ford Ranger, into the Arctic Circle in fact to the northernmost town on earth. Where it’s mostly dark. Could have been another ...

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Ford says no deal with WPP inked yet

Bits and pieces are emerging about what seems to be a somewhat fraught relationship between Ford and WPP following WPP’s statement earlier that the two were discussing marketing plans from 2018 with no decision as yet. Ford has now said ...

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Ford jitters strike WPP

A clear sign of the jitters bedevilling WPP is this statement it issued yesterday – which briefly moved the share price upward. “WPP announces that, on 27 November 2017 in Detroit, Ford Motor Company verbally informed WPP that they are ...

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WPP’s GTB orchestrates the emotions for £40m Fiesta relaunch

Ford’s Fiesta seems to have been around for ever but it remains Ford’s best seller in Europe and now it’s being relaunched with a £40m campaign from WPP’s GTB. Majoring on music, as car campaigns seem to do these days, ...

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WPP’s Ford specialist GTB hires new creative leader

Is all well at WPP’s GTB agency, formerly Team Detroit, which handles Ford globally? Ford itself has been struggling in some respects, highly profitable but saddled with a rather moribund model line-up and valued at less than the (admittedly overvalued) ...

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How creativity helps VW stay ahead of Ford

To be be (creative) or not to be? Now there’s an age-old dilemma, illustrated here by a new, avowedly creative effort from DDB Paris for VW, plugging a plug-in. And the alternative, from WPP’s Ford agency GTB Europe for the ...

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