Tag Archives: ford

WPP’s GTB hits top gear for Ford’s Mustang – almost

WPP’s GTB agency (Global Team Blue) is fighting to hang on to its lion’s share of the Ford creative business (wonder if SMS has been on the phone to Dearborn?) and this is a bolder effort than usual for the ...

Read More »

Ford creative review is first big test for new WPP managers

Did Sir Martin Sorrell’s abrupt demise from WPP spark Ford’s announcement that it was inviting other agencies to pitch for its account; handled (mostly) by JWT from Model T days and latterly with WPP’s GTB (Global Team Blue) agency? Ford ...

Read More »

Turmoil at Ford means more to worry about for WPP

The mighty Ford Motor Company seems in some disarray these days with its profits falling, shares tanking and its perceived failure (rightly or wrongly) to spell out where its driverless cars initiative is headed (don’t say the side of the ...

Read More »

Lights out for new Ford Ranger in GTB campaign

Ford and agency GTB (part of WPP) are taking up oop north in a new film for the Ford Ranger, into the Arctic Circle in fact to the northernmost town on earth. Where it’s mostly dark. Could have been another ...

Read More »