Tag Archives: ford

Wieden+Kennedy’s ‘Built Ford Proud’ campaign is intended to bring back the swagger to the Ford brand (something it hasn’t had much of recently.) Pick-ups are Ford’s strength and the Mustang (not a pick-up obviously) its sexiest brand so W+K has ...

Donald Trump’s gonna love this one: Ford’s ‘Built for America’ from Wieden+Kennedy hymning its patriotic creds and (highly praiseworthy) recent switch of production to manufacture health worker kit amid the virus. A timely spin (Ford goes back to making cars ...

Over the years Ford has been rather short of iconic cars, the Ferrari-beating GT40 way back in the day and, from time to time, the Mustang. UK readers may remember the time when cops on ITV roared around in the ...

WPP is creating another campus to house its multifarious agencies, this time in Detroit, home to Ford which it still describes as its biggest client despite losing the creative slice of the business to BBDO and Wieden+Kennedy. The new campus ...

Ford’s new ‘Built Ford Proud’ campaign in the US gathers pace, with this new effort by Wieden+Kennedy New York for the Ford Explorer. This time it’s trying to tell us that huge SUVs are good at family tasks as well ...

Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news feed with content from a bespoke team at the newspaper released when the newspaper is published. Dealmaker is WPP and ...

WPP evidently isn’t giving up with Ford and its bespoke ford agency GTB. It may have lost US creative to a combo of BBDO and Wieden+Kennedy but GTB trucks on, appointing Robert Guay (left) from Publicis-owned Digitas as its new ...

Ford Motor Company has joined the trend to in-housing with the appointment of Unlimited Group to handle dealer marketing support for all UK dealers with a new on-site agency at its head office. The new team will drive innovation and ...

Car companies are trying to be everywhere these days – ride services for example – as people stop buying cars. But Ford seems to have stolen a march on its auto rivals with the ‘noise-cancelling kennel,’ not somewhere you park ...