Tag Archives: ford

It’s interesting that at a time when creative agencies are fighting for their very existence against the data hordes, October saw a rich crop of ads – all of them, in some way, demonstrating the presence of that rare element: ...

Here’s Wieden+Kennedy New York’s first work for Ford since being appointed to take over (some) of the creative reins from WPP’s GTB agency. BBDO seems to have the AOR role. ‘Built Proud’ is the line (although some of the logo ...

Not matter whatever is said publicly within the WPP world and GTB, the outcome of the Ford review with be hurting a lot of people. Not least because the flagship “creative” account is going to BBDO with Wieden+Kennedy as the ...

WPP is putting a brave face on its loss of the Ford creative account, telling the world it’s been appointed as Ford’s “activation” agency. This includes dealer advertising (so-called Tier Two), PR, production, Ford work with a partner in China ...

Omnicom’s BBDO has won the Ford creative account with Wieden+Kennedy, which is handling Ford’s fall ad campaign, retained as a roster partner (which should keep BBDO on its toes). WPP, which has handled Ford for decades through JWT and Ogilvy ...

Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch for VW’s ad account – about to be split into regional ‘hubs’ in new VW CMO Jochen Sengpiehl’s big new ...

Forbes writer David Kiley has unleashed a rather large and fierce moggy among the pigeons at Ford and its WPP-owned agency GTB by predicting that Wieden+Kennedy (which has been picked to handle Ford’s US fall campaign) will win the creative ...

Mark Read’s first year in charge of WPP may well be seen as a tale of two pitches. The first one was longstanding client Shell which gave a significant chunk of business to VCCP (part owned by WPP) but kept ...

Any relief Mark Read might have felt when his appointment as CEO was confirmed won’t have lasted very long as he’ll also be newly aware that Ford, WPP’s longest-standing account if its 43 years with JWT are counted, has appointed ...