Tag Archives: ford

Wieden+Kennedy grabs Ford globally

Wieden+Kennedy has been appointed Ford’s global ad agency after sharing the business with Omnicom’s BBDO for the past four years. W+K was appointed to handle “special projects” when the creative account moved out of WPP but rapidly rose to the ...

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Take that Elon – Ford takes aim at Musk and Tesla

Wieden+Kennedy New York’s ‘Built Ford Proud’ is a blue collar campaign if ever there was one and its latest iteration – readied for the Kentucky Derby (blue collar too) – takes a pop at an unnamed individual who’s very noisy ...

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AMV BBDO explores hidden depths in Ford debut

This is quite a debut by AMV BBDO for Ford, a watery reveal of its best-selling Ranger pickup truck, shot in a lake in Romania by Adam Berg of Smuggler. Apparently this machine can handle 800mm of water at four ...

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W+K adds to Ford empire with ‘Built Wild’ Bronco

Wieden+Kennedy’s ‘Built Ford Proud’ campaign is intended to bring back the swagger to the Ford brand (something it hasn’t had much of recently.) Pick-ups are Ford’s strength and the Mustang (not a pick-up obviously) its sexiest brand so W+K has ...

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W+K puts Ford at the industrial heart of America

Donald Trump’s gonna love this one: Ford’s ‘Built for America’ from Wieden+Kennedy hymning its patriotic creds and (highly praiseworthy) recent switch of production to manufacture health worker kit amid the virus. https://www.youtube.com/watch?v=XxTUzCxeGho https://www.youtube.com/watch?v=pjqK6suf8f4 A timely spin (Ford goes back to ...

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WPP re-affirms commitment to Ford and Detroit with new 1,000 strong campus

WPP is creating another campus to house its multifarious agencies, this time in Detroit, home to Ford which it still describes as its biggest client despite losing the creative slice of the business to BBDO and Wieden+Kennedy. The new campus ...

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Now W+K’s ‘Built Ford Proud’ takes in everyday astronauts

Ford’s new ‘Built Ford Proud’ campaign in the US gathers pace, with this new effort by Wieden+Kennedy New York for the Ford Explorer. This time it’s trying to tell us that huge SUVs are good at family tasks as well ...

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Ford teams with Estadão and Spotify for new news service

Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news feed with content from a bespoke team at the newspaper released when the newspaper is published. Dealmaker is WPP and ...

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