Tag Archives: ford

Now W+K’s ‘Built Ford Proud’ takes in everyday astronauts

Ford’s new ‘Built Ford Proud’ campaign in the US gathers pace, with this new effort by Wieden+Kennedy New York for the Ford Explorer. This time it’s trying to tell us that huge SUVs are good at family tasks as well ...

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Ford teams with Estadão and Spotify for new news service

Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news feed with content from a bespoke team at the newspaper released when the newspaper is published. Dealmaker is WPP and ...

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WPP rings the changes at Ford agency GTB

WPP evidently isn’t giving up with Ford and its bespoke ford agency GTB. It may have lost US creative to a combo of BBDO and Wieden+Kennedy but GTB trucks on, appointing Robert Guay (left) from Publicis-owned Digitas as its new ...

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Ford in-houses dealer ads with Unlimited Group

Ford Motor Company has joined the trend to in-housing with the appointment of Unlimited Group to handle dealer marketing support for all UK dealers with a new on-site agency at its head office. The new team will drive innovation and ...

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Now Ford targets dogs with ‘noise-cancelling kennel’

Car companies are trying to be everywhere these days – ride services for example – as people stop buying cars. But Ford seems to have stolen a march on its auto rivals with the ‘noise-cancelling kennel,’ not somewhere you park ...

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Goodby Silverstein drives the right line for BMW

Something strange seems to be happening to car ads – one or two have an actual idea. In the US anyway. We’ve already had Wieden+Kennedy’s powerful debut for Ford, making the tired old brand look contemporary for the first time ...

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The changing nature of big pitches: Playstation and VW

It’s disruption all over the place these days with big clients now re-modelling the way they deal with their agencies every time there’s a pitch. Now Sony Playstation, formerly with BBH in the US, is reported to be looking for ...

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