ford
-
Ad Tech
Ford patents in-car targeted ads system that eavesdrops on passengers
Volume car makers don’t seem to be able to make money any more from, er, selling cars so we live…
Read More » -
Advertisers
Born Social wins Ford’s Europe social account from WPP’s VMLY&R
One of the side effects of the rush to digital has been a new wave of digital agencies, some of…
Read More » -
Advertisers
AMV BBDO and Imagination give Ford’s new all-electric Explorer a heavy lift-off
Ford is betting the ranch (and Henry Ford’s vast legacy) on its new all-electric Explorer and the softening up process…
Read More » -
Advertisers
Wieden+Kennedy grabs Ford globally
Wieden+Kennedy has been appointed Ford’s global ad agency after sharing the business with Omnicom’s BBDO for the past four years.…
Read More » -
Advertisers
Take that Elon – Ford takes aim at Musk and Tesla
Wieden+Kennedy New York’s ‘Built Ford Proud’ is a blue collar campaign if ever there was one and its latest iteration…
Read More » -
Advertisers
AMV BBDO explores hidden depths in Ford debut
This is quite a debut by AMV BBDO for Ford, a watery reveal of its best-selling Ranger pickup truck, shot…
Read More » -
Advertisers
W+K adds to Ford empire with ‘Built Wild’ Bronco
Wieden+Kennedy’s ‘Built Ford Proud’ campaign is intended to bring back the swagger to the Ford brand (something it hasn’t had…
Read More » -
Advertisers
W+K puts Ford at the industrial heart of America
Donald Trump’s gonna love this one: Ford’s ‘Built for America’ from Wieden+Kennedy hymning its patriotic creds and (highly praiseworthy) recent…
Read More » -
Advertisers
Is Idris Elba’s new all-electric Ford really a sheep in Mustang clothing?
Over the years Ford has been rather short of iconic cars, the Ferrari-beating GT40 way back in the day and,…
Read More »
