Tag Archives: ford

Ford’s new ‘Built Ford Proud’ campaign in the US gathers pace, with this new effort by Wieden+Kennedy New York for the Ford Explorer. This time it’s trying to tell us that huge SUVs are good at family tasks as well ...

Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news feed with content from a bespoke team at the newspaper released when the newspaper is published. Dealmaker is WPP and ...

WPP evidently isn’t giving up with Ford and its bespoke ford agency GTB. It may have lost US creative to a combo of BBDO and Wieden+Kennedy but GTB trucks on, appointing Robert Guay (left) from Publicis-owned Digitas as its new ...

Ford Motor Company has joined the trend to in-housing with the appointment of Unlimited Group to handle dealer marketing support for all UK dealers with a new on-site agency at its head office. The new team will drive innovation and ...

Car companies are trying to be everywhere these days – ride services for example – as people stop buying cars. But Ford seems to have stolen a march on its auto rivals with the ‘noise-cancelling kennel,’ not somewhere you park ...

Something strange seems to be happening to car ads – one or two have an actual idea. In the US anyway. We’ve already had Wieden+Kennedy’s powerful debut for Ford, making the tired old brand look contemporary for the first time ...

It’s disruption all over the place these days with big clients now re-modelling the way they deal with their agencies every time there’s a pitch. Now Sony Playstation, formerly with BBH in the US, is reported to be looking for ...

It’s interesting that at a time when creative agencies are fighting for their very existence against the data hordes, October saw a rich crop of ads – all of them, in some way, demonstrating the presence of that rare element: ...

Here’s Wieden+Kennedy New York’s first work for Ford since being appointed to take over (some) of the creative reins from WPP’s GTB agency. BBDO seems to have the AOR role. ‘Built Proud’ is the line (although some of the logo ...