Tag Archives: ford

Wieden+Kennedy tells it like it was in striking Ford debut

Here’s Wieden+Kennedy New York’s first work for Ford since being appointed to take over (some) of the creative reins from WPP’s GTB agency. BBDO seems to have the AOR role. ‘Built Proud’ is the line (although some of the logo ...

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Now WPP CEO Read has to pick up the Ford review pieces

WPP is putting a brave face on its loss of the Ford creative account, telling the world it’s been appointed as Ford’s “activation” agency. This includes dealer advertising (so-called Tier Two), PR, production, Ford work with a partner in China ...

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Agency behemoths off to Germany for last round VW pitches

Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch for VW’s ad account – about to be split into regional ‘hubs’ in new VW CMO Jochen Sengpiehl’s big new ...

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