Donald Trump’s gonna love this one: Ford’s ‘Built for America’ from Wieden+Kennedy hymning its patriotic creds and (highly praiseworthy) recent switch of production to manufacture health worker kit amid the virus.
A timely spin (Ford goes back to making cars on Monday) on W+K’s ‘Built Ford Proud.’
W+K is good at palatable flag waving.
MAA creative scale: 8.
PS When does BBDO, Ford’s supposed new AOR, get a go?