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Gillian Anderson encounters Mexico City for new Sofitel campaign
Hotel brand Sofitel’s new “creative vision” is a bit of a mouthful: “Where free minds meet in a world where…
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Agencies
Interpublic inches ahead of forecast in Q1 2024
America’s Interpublic did slightly better than expected in Q1 2024: total revenue, which includes billable expenses, was $2.50bn against $2.52bn…
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Saatchi to emerge as biggest UK creative agency by billings
Does it matter which creative agency is biggest by media billings? Less so, obviously, since the separation of media departments…
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Every dog has its day in The Or’s new film for Tails.com
Even the most ardent dog-lover will get their fill with The Or’s new ad featuring hundreds of Labradors, each one…
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Aussie Cancer Chicks say good riddance to cancer (sort of)
Charities can get a bit desperate in the battle for attention; what used to be regarded as unmentionable often figures…
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Snickers’ ‘Hungry Skies’ airline takes comedy to new heights
Welcome to “Hungry Skies” airline, where passengers are every kind of annoying and only a Snickers bar can maintain the…
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MoneyGram picks four new agencies
Dallas-based money transfer giant MoneyGram – now described as a global financial technology company – has selected four new agency…
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Old Spice sets off again up humour mountain with coming of age spin
Another entry in 2024’s humour stakes, “Farewell teenage me” from P&G’s Old Spice to flog its “perfume quality” range. Or,…
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Domino’s goes for lunch market and offers a ‘high four’ to celebrate
VCCP’s new Domino’s campaign is all about the pizza company’s £4 lunch deals. The yodelling sonic trademark has ceded centre…
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