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Mother New York breaks mould of delivery ads for Gopuff
Gopuff, which describes itself as an instant commerce company (deliveries), is launching its biggest national US campaign to date through…
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Ad Tech
Valtech buys experience agency Kin +Carta for £239m
Valtech, which began as a French IT services company, has bought digital transformation company Kin + Carta for £239m. K+C…
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Mother London lets it rain on KFC’s ‘summertime’ special burger
If it’s raining it must be BBQ season, is the logic applied in Mother’s new ad for KFC’s Ultimate BBQ…
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Advertisers
MAA Ad of the Week: Snickers ‘Hungry Skies’ from BBDO New York
Mars Snickers owes quite a debt to BBDO New York, its long-running campaign is constantly refreshed to effect – as…
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There’s still ad craft in the digital age: Tui, Lacoste, Lamborghini, Catena Malbec
With three quarters of the UK ad market now digital (and getting that way worldwide) agencies have to work hard…
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Advertisers
Jeremy Stern: why brands should play fair at this year’s Paris Olympics
By Jeremy Stern, former European promotions director of Coca-Cola and founder of promotional compliance agency PromoVeritas. With fewer than 150 days…
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Advertisers
WPP stutters in Q1 2024
WPP went into reverse in the first quarter of 2024, with an organic decrease of 1.6%, in line with expectations,…
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UK advertising clocks up £36.6bn in 2023
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of…
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Ad Tech
T&Pm hires global CTO from Publicis Groupe
Ekin Caglar, the head of agency tech at Publicis Groupe, has moved to the newly-formed T&Pm as global chief technology…
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