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Dettol wants us to ‘spread the love, not the germs’
Reckitt’s Dettol was very popular in the Covid era, and now McCann London has been tasked with finding new ways…
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Evian leaves the babies behind to climb the ‘mountain of youth’
The famous babies are gone but Evian has held onto the “live young” theme in this new “Mountain of youth”…
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Top Tips for Cannes is back: FCB London CCO Owen Lee
That famous festival is hoving into view and, as ever, we’ll be asking various luminaries for their Top Tips, the…
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Uncommon delivers uncommonly clever Out of Home mould-breaker for The Ordinary
Uncommon Creative Studio is good at grabbing headlines, in some cases it’s pretty good at rewriting what you can do…
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J2O Mocktails are ‘well posh’ in new VCCP campaign
British upper classes sometimes seem to be speaking a language of their own, an observation that VCCP is running with…
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Money never felt like Monzo: Uncommon’s new take on banking
Monzo, already Britain’s biggest digital bank with nine million customers, is a UK tech success story. Founded in 2015, it…
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