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Out of Home breaks through 5% barrier says trade body WOO
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022’s $36.2bn, breaking through the 5%…
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Clément Séchet of Marcel: my Top Tips for Cannes
The 2024 Lions mark my first time as a juror at Cannes. It’s not that I’m surprised at how much…
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News
MAA Ad of the Week: Heineken’s ‘Superstitious Call’ from Le Pub
Publicis Groupe seems to have a secret sauce at the moment, outpacing all its rivals, and Le Pub, its agency…
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Elrid Carvalho of UltraSuperNew Singapore: my Top Tips for Cannes
In this beautifully crazy world of advertising that we so gleefully inhabit, 2+2 is rarely 4. If it is, it’s…
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Samsung ‘flips’ over skateboards in new work by Iris
Skateboarding is making only its second appearance as an Olympic Sport this summer, and Samsung – a long-time Olympic sponsor…
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Apple’s attempts to make us love tech seem to be foundering
Apple got itself into a fix with its ‘Crush’ commercial, said by many to signal the obliteration of creativity by…
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Sonic branding agency DLMDD adds classical note
Pasha Orleans-Foli, a Next Generation board member of the London Philharmonic Orchestra, is joining sonic branding agency DLMDD from boutique…
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BETC Paris creatives Simon Carr and Tristan Lenczner: our Top Tips for Cannes
Let’s face it, the two-minute case study video is an art, and over the years it has been perfected to…
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Mother’s sports agency Run Deep launches new Nike Spurs kit
With the Euros starting next week, it’s too soon for most of us to be thinking about the 2024/25 football…
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