Tag Archives: fcb inferno

Start-up Pura aims to revolutionise baby wipes market

This looks like a pretty high-powered kitchen table lockdown start-up. Pura “eco-friendly” baby wipes. Founders Guy and Abi Fennell have been joined by CMO Amanda Richards who’s held lots of senior roles at Unilever and Philips Health and an extensive ...

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BMW plugs plug-ins in new FCB Inferno drive

If you don’t want or can’t afford an electric car then you might go for a PHEV, BMW’s latest somewhat mystifying acronym for a Plug-in Hybrid: petrol engine plus electric motor. BMW’s adapting most of its range to offer this ...

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Can Sport England’s ‘This Girl Can’ do it all over again?

It’s five years since Sport England’s ‘This Girl Can’ helped to re-define the way women were depicted in ads – along with Unilever’s Dove – and the anniversary is marked with what we might call a reminder campaign from agency ...

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FCB Inferno’s Winterbourne joins indie Impero as MD

FCB Inferno CMO Emily Winterbourne is joining independent creative agency Impero as MD. She is the second holding company exec to make the leap recently, following in the footsteps of Saatchi & Saatchi MD (and former CMO) Larissa Vince to ...

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FCB Inferno drinks deep at the well of artiness for Grant’s

FCB Inferno is wearing its arty trousers for this new film by trendy director Loren Denis for Grant’s whisky. Most whisky ads are meaningless tosh because you can’t mention arguably the most important product benefit but this takes it a ...

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