Tag Archives: fcb inferno

This one’s almost like a blast from the past: the Andrex puppy returns (to mark the brand’s 80th birthday) in an ad with actual dialogue! Even if most of it’s with a dog. Thirty seconds of course. A topical reference ...

This looks like a pretty high-powered kitchen table lockdown start-up. Pura “eco-friendly” baby wipes. Founders Guy and Abi Fennell have been joined by CMO Amanda Richards who’s held lots of senior roles at Unilever and Philips Health and an extensive ...

If you don’t want or can’t afford an electric car then you might go for a PHEV, BMW’s latest somewhat mystifying acronym for a Plug-in Hybrid: petrol engine plus electric motor. BMW’s adapting most of its range to offer this ...

It’s five years since Sport England’s ‘This Girl Can’ helped to re-define the way women were depicted in ads – along with Unilever’s Dove – and the anniversary is marked with what we might call a reminder campaign from agency ...

We’re a pretty unhealthy lot here in the UK it seems and, short of a cull of anyone who doesn’t fit the right BMI index, government and others are trying hard to persuade us to exercise more. So government-funded Sport ...

FCB Inferno CMO Emily Winterbourne is joining independent creative agency Impero as MD. She is the second holding company exec to make the leap recently, following in the footsteps of Saatchi & Saatchi MD (and former CMO) Larissa Vince to ...

Sport England’s ‘This Girl Can’ campaign from FCB Inferno is arguably the best long-running UK ad campaign – helped, no doubt, that it’s Lottery funded so can actually be long-running – and this new one keeps up the standard. Showing ...

FCB Inferno has become the go-to UK agency for what we might call ’cause’ advertising and now it’s launching ‘A Child Is A Child’ for Unicef UK, directed by Rankin. The film highlights the plight of children uprooted by war, ...

FCB Inferno is wearing its arty trousers for this new film by trendy director Loren Denis for Grant’s whisky. Most whisky ads are meaningless tosh because you can’t mention arguably the most important product benefit but this takes it a ...