This one’s almost like a blast from the past: the Andrex puppy returns (to mark the brand’s 80th birthday) in an ad with actual dialogue! Even if most of it’s with a dog. Thirty seconds of course. A topical reference ...
Read More »Start-up Pura aims to revolutionise baby wipes market
This looks like a pretty high-powered kitchen table lockdown start-up. Pura “eco-friendly” baby wipes. Founders Guy and Abi Fennell have been joined by CMO Amanda Richards who’s held lots of senior roles at Unilever and Philips Health and an extensive ...
Read More »BMW plugs plug-ins in new FCB Inferno drive
If you don’t want or can’t afford an electric car then you might go for a PHEV, BMW’s latest somewhat mystifying acronym for a Plug-in Hybrid: petrol engine plus electric motor. BMW’s adapting most of its range to offer this ...
Read More »Can Sport England’s ‘This Girl Can’ do it all over again?
It’s five years since Sport England’s ‘This Girl Can’ helped to re-define the way women were depicted in ads – along with Unilever’s Dove – and the anniversary is marked with what we might call a reminder campaign from agency ...
Read More »Sport England sets FCB weighty challenge of creating a healthier nation
We’re a pretty unhealthy lot here in the UK it seems and, short of a cull of anyone who doesn’t fit the right BMI index, government and others are trying hard to persuade us to exercise more. So government-funded Sport ...
Read More »FCB Inferno’s Winterbourne joins indie Impero as MD
FCB Inferno CMO Emily Winterbourne is joining independent creative agency Impero as MD. She is the second holding company exec to make the leap recently, following in the footsteps of Saatchi & Saatchi MD (and former CMO) Larissa Vince to ...
Read More »FCB Inferno keeps up the Sport England standard with new ‘Fit got real’
Sport England’s ‘This Girl Can’ campaign from FCB Inferno is arguably the best long-running UK ad campaign – helped, no doubt, that it’s Lottery funded so can actually be long-running – and this new one keeps up the standard. Showing ...
Read More »Unicef brings children to the fore in new migrant campaign from FCB and Rankin
FCB Inferno has become the go-to UK agency for what we might call ’cause’ advertising and now it’s launching ‘A Child Is A Child’ for Unicef UK, directed by Rankin. The film highlights the plight of children uprooted by war, ...
Read More »FCB Inferno drinks deep at the well of artiness for Grant’s
FCB Inferno is wearing its arty trousers for this new film by trendy director Loren Denis for Grant’s whisky. Most whisky ads are meaningless tosh because you can’t mention arguably the most important product benefit but this takes it a ...
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