FCB Inferno’s Winterbourne joins indie Impero as MD

FCB Inferno CMO Emily Winterbourne is joining independent creative agency Impero as MD. She is the second holding company exec to make the leap recently, following in the footsteps of Saatchi & Saatchi MD (and former CMO) Larissa Vince to CEO of John Townshend’s Now.

Impero claims it has increased revenue by 40 per cent in the past two years with a 70 per cent pitch conversion.

Impero founder Michael Scantlebury (below with Winterbourne) says: ‘As we continue to grow, making the right hires with people who are on-the-up is the most important thing we can do. We’ve been looking for an MD for some time, as it is such a big role, but it was worth the wait. Emily has been on a very similar journey to us at FCB Inferno which is invaluable – but even better is how weirdly ‘Impero’ she feels. Can’t wait for her to start.”

Winterbourne says: “I’m thrilled to be taking on the MD role at Impero and this is a fantastic time to join the agency. I am looking forward to the challenge of a new position within the organisational structure of the agency, and to bring my experience to the business and manage it through its next growth phase.”

Impero clients include General Mills snacks, Havana Club Rum, Danone, Money Super Market, 7UP, Martell Cognac, Ugg shoes and West Midlands Trains.

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