ID Comms

FCB Inferno drinks deep at the well of artiness for Grant’s

FCB Inferno is wearing its arty trousers for this new film by trendy director Loren Denis for Grant’s whisky.

Most whisky ads are meaningless tosh because you can’t mention arguably the most important product benefit but this takes it a stage further.

But somehow or other it seems to get away with it, maybe because it doesn’t linger on anything for too long and there’s certainly no roamin’ in the gloaming.

Or maybe my brain’s softening. Calls for a drink…

MAA creative scale: 7.

You May Also Like

fcb inferno featured grants

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.