FCB Inferno is wearing its arty trousers for this new film by trendy director Loren Denis for Grant’s whisky.
Most whisky ads are meaningless tosh because you can’t mention arguably the most important product benefit but this takes it a stage further.
But somehow or other it seems to get away with it, maybe because it doesn’t linger on anything for too long and there’s certainly no roamin’ in the gloaming.
Or maybe my brain’s softening. Calls for a drink…
MAA creative scale: 7.