Tag Archives: facebook

Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital media businesses and some agencies, comes under game-changing pressure from privacy campaigners? We’ve had Edward Snowden’s revelations (left) about the ...

Last month saw Twitter hit the headlines for its hugely impressive debut on the New York Stock Exchange. After its first day of trading, shares in the site closed at $44.30, up more than 73 per cent from their initial ...

WPP media agency Maxus – basking in the glory of landing L’Oreal’s £135m UK media account from ZenithOptimedia – is launching a new B2B division, Maxus For Business, under James Bailey (left) who will report to Maxus UK MD Nick ...

JWT Singapore and energy drink brand Berocca have created the Berocca Social Booster widget to give young Singaporeans bragging rights on Facebook. The two hope the widget will become a global phenomenon. Berocca Boost is a performance multi-vitamin product designed ...

Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...

A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around the Wiltshire area. This was based on our perception as we travelled around. I’ve just come across an article from ...

Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at the growth of mobile advertising in the UK and the strategic and creative challenges it poses. Clearly, mobile is getting brands and ...

Keith Hunt (left) is managing partner of Results International. He argues that the main reason for the $35bn PubliCom merger is to create the technology firepower to fend off Google and Facebook. On Sunday 28th July the structure of the ...

Russ Mann is CEO of leading independent search agencies Covario and Rio SEO. Covario is the only agency to win the OMMA’s Search Agency of the Year award twice. Media buyers and digital marketers are familiar with first- and third-party ...