We’ve been a bit shy of predictions for 2014; most of them seem to come from companies who say that this will be the year of – surprise, surprise – whatever they’re making or selling. But these social media musings ...
Read More »Facebook and Snapchat come under more fire – ‘Big Data’ users like media agencies face a worrying 2014
Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital media businesses and some agencies, comes under game-changing pressure from privacy campaigners? We’ve had Edward Snowden’s revelations (left) about the ...
Read More »Rupert Staines of RadiumOne: programmatic targeting is online advertising’s version of ‘Big Bang’
Last month saw Twitter hit the headlines for its hugely impressive debut on the New York Stock Exchange. After its first day of trading, shares in the site closed at $44.30, up more than 73 per cent from their initial ...
Read More »Maxus launches Maxus For Business with business to business social media survey
WPP media agency Maxus – basking in the glory of landing L’Oreal’s £135m UK media account from ZenithOptimedia – is launching a new B2B division, Maxus For Business, under James Bailey (left) who will report to Maxus UK MD Nick ...
Read More »JWT Singapore and Berocca hope new Facebook ‘Booster’ widget will become a global trend
JWT Singapore and energy drink brand Berocca have created the Berocca Social Booster widget to give young Singaporeans bragging rights on Facebook. The two hope the widget will become a global phenomenon. Berocca Boost is a performance multi-vitamin product designed ...
Read More »Michael Lee: is social media driving the spectacular growth of in-house ad agencies?
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...
Read More »What other brands can learn from the Waitrose effect on the UK’s high streets
A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around the Wiltshire area. This was based on our perception as we travelled around. I’ve just come across an article from ...
Read More »How to make the most of the mobile ad boom
Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at the growth of mobile advertising in the UK and the strategic and creative challenges it poses. Clearly, mobile is getting brands and ...
Read More »Keith Hunt: PubliCom merger is really about the media technology arms race
Keith Hunt (left) is managing partner of Results International. He argues that the main reason for the $35bn PubliCom merger is to create the technology firepower to fend off Google and Facebook. On Sunday 28th July the structure of the ...
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