Tag Archives: facebook

Julie Langley: why the Facebook deal to buy adserving company Atlas is important

Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness, competing with Google’s DoubleClick. Microsoft picked up Atlas when it acquired aQuantive in 2007. Julie Langley, managing director, technology and ...

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George Parker: Why Suicide Girls is what social networking sites should be all about – nudes and all

George Parker describes a social networking site he approves of – the rather memorable SuicideGirls. Seven years ago, when Facebook was barely three years old and Twitter was not yet launched, I interviewed ‘Missy Suicide,’ the co-founder with Sean Suhl, ...

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Why hackers are winning the battle against brands

Two of the unintended consequences of the digital age are the fact that social media companies know everything about you (something we increasingly accept as the way of the world, gloomily) and the other is that such tech companies’ systems ...

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Two fingers to social media from defiant Ryanair

I was amused to read that the incoming head of comms at Ryanair (forgive the oxymoron) has “deliberately” ruled out a social media strategy. New boy Robin Kiely (left) tells us – apparently without irony – that such an initiative ...

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FMCG spend drives stuttering global ad recovery

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend ...

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