Tag Archives: facebook

Facebook and Snapchat come under more fire – ‘Big Data’ users like media agencies face a worrying 2014

Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital media businesses and some agencies, comes under game-changing pressure from privacy campaigners? We’ve had Edward Snowden’s revelations (left) about the ...

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JWT Singapore and Berocca hope new Facebook ‘Booster’ widget will become a global trend

JWT Singapore and energy drink brand Berocca have created the Berocca Social Booster widget to give young Singaporeans bragging rights on Facebook. The two hope the widget will become a global phenomenon. Berocca Boost is a performance multi-vitamin product designed ...

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How to make the most of the mobile ad boom

Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at the growth of mobile advertising in the UK and the strategic and creative challenges it poses. Clearly, mobile is getting brands and ...

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Keith Hunt: PubliCom merger is really about the media technology arms race

Keith Hunt (left) is managing partner of Results International. He argues that the main reason for the $35bn PubliCom merger is to create the technology firepower to fend off Google and Facebook. On Sunday 28th July the structure of the ...

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