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Advertisers
Maxus launches Maxus For Business with business to business social media survey
WPP media agency Maxus – basking in the glory of landing L’Oreal’s £135m UK media account from ZenithOptimedia – is…
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Advertisers
JWT Singapore and Berocca hope new Facebook ‘Booster’ widget will become a global trend
JWT Singapore and energy drink brand Berocca have created the Berocca Social Booster widget to give young Singaporeans bragging rights…
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Advertisers
Michael Lee: is social media driving the spectacular growth of in-house ad agencies?
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20…
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Advertisers
What other brands can learn from the Waitrose effect on the UK’s high streets
A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around…
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Advertisers
How to make the most of the mobile ad boom
Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at the growth…
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Agencies
Keith Hunt: PubliCom merger is really about the media technology arms race
Keith Hunt (left) is managing partner of Results International. He argues that the main reason for the $35bn PubliCom merger…
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Advertisers
Has Twitter’s new Amplify made it the social medium that works best with TV ads?
Twitter is opening up its TV ad targeting service Amplify to all national US TV advertisers following what seems to…
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