Tag Archives: facebook

Twitter is opening up its TV ad targeting service Amplify to all national US TV advertisers following what seems to have been a successful series of trials. In essence it claims that Amplify, er, amplifies a campaign by tweeting to ...

Russ Mann is CEO of leading independent search agencies Covario and Rio SEO. Covario is the only agency to win the OMMA’s Search Agency of the Year award twice. In theory, most brand marketers have it all wrong. Most brand ...

Digital agency LBi has put on a stream of new accounts recently and it seems to be widening its already extensive repertoire with the appointment as search agency for French food giant Danone’s baby advice sites Aptaclub and C&G Baby ...

We thought WPP’s Sir Martin Sorrell had been a bit quiet at Cannes but it turns out he did say some quite newsworthy things – to Ad Age in this video. For some reason they decided to sit on it ...

The world and its aunt are giving this debut campaign from Boston agency Mullen for Honda’s Acura a monumental monstering. Honda moved Acura, its posh SUV, out of RPA when it reviewed the whole account last year (RPA kept the ...

We noted last week that WPP boss Sir Martin Sorrell (left) had been uncharacteristically quiet of late but this morning he’s bounced back; telling the BBC that companies like Google aren’t really tech companies – ‘engineers’ as he put it ...

Karmarama boss and former IPA president Nicola Mendelsohn (left) has never been exactly backward at coming forward and now she’s joined the group of high-flying women (including COO Sheryl Sandberg and marketing boss Carolyn Everson) near the top of Mark ...

The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but ...

Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking ...