I was amused to read that the incoming head of comms at Ryanair (forgive the oxymoron) has “deliberately” ruled out a social media strategy. New boy Robin Kiely (left) tells us – apparently without irony – that such an initiative ...
Read More »FMCG spend drives stuttering global ad recovery
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend ...
Read More »Another quirky Guinness film from AMV/BBDO, Facebook and why does Google News hate us?
After a long and challenging week (with not that much going on) it’s nice to get a new ad from Guinness and agency AMV/BBDO. Guinness advertising has left me bemused for years; I now see that the famous Jonathan Glazer ...
Read More »Why Facebook’s Graph Search has the potential to be the ultimate personalised discovery engine
Would it be a bird or a plane – or a smartphone? There was much excitement this week about what new product Facebook would unveil and it was: Graph Search. So is this a game-changer in the search market? Rio ...
Read More »Is Facebook set to launch its first smartphone?
The tech world is agog with rumours that Facebook is going to announce its first smartphone, likely made by HTC, next Tuesday (January 15). The California-based company has invited journalists to its Menlo Park HQ “to see what we’re building.” ...
Read More »My pick of 2012: Audi’s ‘Ahab’, Wieden+Kennedy London and Ajaz Ahmed
These are my choices for ad/campaign of the year, agency of the year and person of the year. Tomorrow (or maybe the next day) we’ll try to reach a consensus about the ultimate top dogs of 2012. So to ads: ...
Read More »Adidas turns Christmas into a ‘Merry Holiday Day’ with animated Snoop Dogg epic from Sid Lee
Have you noticed the way ‘Christmas’ has become ‘Holiday’ in the US? They’re all it, retailers for example and now we have a cartoon Snoop Dogg (playing Ebeneezer Snoop aka Scrooge) wishing everyone a ‘Merry Holiday Day.’ Belatedly, of course. ...
Read More »Visualise shoots world’s biggest sports pic for Adidas and Getty Images
Photographer Henry Stuart has shot the world’s biggest sports picture for Visualise client Adidas and Getty Images. The panoramic photo, all 33 gigapixels of it, shows last Saturday’s match between the all-conquering New Zealand All Blacks and Italy. Viewers can ...
Read More »SodaStream enlists Alex Bogusky as it steps up anti-waste war with Coke
Star creative Alex Bogusky, the former ‘chief insurgent officer’ at MDC Partners which bought his agency Crispin Porter+Bogusky, has returned to the advertising fold (temporarily at least) with this campaign for bubble-maker SodaStream. Bogusky and SodaStream have been doing their ...
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