Tag Archives: facebook

LBi adds Danone baby sites to search portfolio

Digital agency LBi has put on a stream of new accounts recently and it seems to be widening its already extensive repertoire with the appointment as search agency for French food giant Danone’s baby advice sites Aptaclub and C&G Baby ...

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WPP boss Sir Martin Sorrell takes aim at Google over NSA security concerns

We noted last week that WPP boss Sir Martin Sorrell (left) had been uncharacteristically quiet of late but this morning he’s bounced back; telling the BBC that companies like Google aren’t really tech companies – ‘engineers’ as he put it ...

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Karmarama boss Nicola Mendelsohn joins Facebook as new head of Europe

Karmarama boss and former IPA president Nicola Mendelsohn (left) has never been exactly backward at coming forward and now she’s joined the group of high-flying women (including COO Sheryl Sandberg and marketing boss Carolyn Everson) near the top of Mark ...

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WPP’s Sorrell places his bets on new media – and it’s Google’s YouTube not Facebook or Twitter

The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but ...

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Will W+K’s La Vita E Bella woo the Chinese for Fiat?

Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking ...

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