JWT Singapore and energy drink brand Berocca have created the Berocca Social Booster widget to give young Singaporeans bragging rights on Facebook. The two hope the widget will become a global phenomenon.
Berocca Boost is a performance multi-vitamin product designed to give consumers an instant pick-me up. It contains Guarana, which is claimed to be a natural energizer that helps promote memory retention and physical endurance. Berocca Boost provides a fast boost of extra energy, hence the Berocca Social Booster, a widget that gives consumers a boost to their social network standing by finding nuggets of news that they can be the first to share online.
“As much as the clothes we wear, the music we listen to or the books we read, our social media exploits define how cool we are,” says Valerie Cheng, CCO of JWT Singapore. “The Berocca Social Booster gives consumers an extra edge in the race to lead, whether by way of thoughts and opinions, or to share the latest reads and trends with their online community of friends.”
Young Singaporeans apparently spend at least 5.5 hours on average per day on social media platforms and 93 per cent of those surveyed in a Singapore Polytechnic study spent their time on social media reading content. The study also found that young Singaporeans between 15 and 35 years old prefer to communicate on social media with their friends than face-to-face.
Users can download the widget and then select a category from: sports, celebrity juice, politics, business, technology, lifestyle, art & design, fun & humour and science. The widget serves up a selection of the latest news, culled from over 100 sites, to the user, who can select or comment on an article and then hit ‘boost’ to post it on their Facebook page.