One thing we will be hearing a lot more about in 2015 is ‘programmatic’ TV and video and WPP is determined to be a major player in this through its Xaxis operation. It’s quite hard to work out what Xaxis ...
Read More »Steve Sponder: what Facebook’s tough new brand post rules mean for content creators
There are some very impressive statistics underlining why more and more advertisers are looking to Facebook. As well as its reach, it offers some of the most remarkable targeting data available: Facebook knows how old its users are, where they ...
Read More »Facebook to launch business challenge to Linkedin
Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The new site, or add-on to Facebook’s site, has the working title of ‘Facebook At Work’ although it’s likely that the ...
Read More »Coca-Cola relaunches Surge in exclusive Amazon deal
Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather vitiates the good things it does. Coke fans are a funny lot though and they’ve persuaded the company to relaunch ...
Read More »Twitter launches 1bn users mobile ad network
Twitter has beaten Facebook to the punch with the launch of its new mobile ad network – based on its recent MoPub acquisition – which, it claims, can reach over a billion devices worldwide using Android and Apple operating systems. ...
Read More »Facebook and IKEA discover joys of Cosplay community
These days if you have a conversation you seem to become part of a community (which enrages my friend George Parker, among others) but a pretty obvious community is Cosplay, people who like dressing up in outlandish costumers together. And ...
Read More »Facebook pays $19bn for ad-free messager WhatsApp
No-one could accuse Facebook of either sitting on its mountain of cash or failing to respond to fears that its core social network is losing its appeal to young people as their aunts and uncles populate its pages. Mark Zuckerberg’s ...
Read More »Strike Anywhere strikes a winner for Facebook’s 10th
And you thought Facebook was a collection of multi-zillionaires nicking all your data. Well it’s not – it’s as cuddly-wuddly as they come, at least in this new film to celebrate its tenth birthday. Turning 10, Thanks to You from ...
Read More »Facebook’s tenth birthday is worth celebrating – but will things look quite so rosy in another ten years’ time?
As we approach February 2014 we can look forward to a big birthday party at Facebook as they celebrate their tenth birthday. What an amazing journey since February 2004, going from zero to one billion users around the world. Social ...
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