How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and engaging in a two-way conversation – it’s the social media marketing utopian ideal. For plenty of agencies, too, Facebook, Twitter ...
Read More »Facebook adds love and hate to ‘Like’ button
The wonderful world of Facebook is introducing new additions to its ‘Like’ button, to wit: Love, Haha, Wow, Sad and Angry, under the tag of Reactions (below). Apparently brands won’t be able to disconnect them, which should make life on ...
Read More »A taxing business: Google, Apple, Facebook and their ever-ingenious bean counters
Here’s Eric Schmidt, chairman of Google owner Alphabet, now the biggest company in the world by market cap at $535bn, chatting up David Cameron at a soiree in 2012. No idea what they’re talking about but I bet it wasn’t ...
Read More »Here’s how 2015 was for Facebook
Facebook’s a big global player in everything these days so it’s appropriate, in a way, that it gives us its view of 2015. I assume this film from production company Whirlpool was completed before the recent Paris attacks. It’s easy ...
Read More »Marimedia to buy AreaOne to create bigger social media data operation
As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up to try to guide advertisers through this maze. Two such, Marimedia, which says it “leverages big data to optimise mobile ...
Read More »WPP strikes new data deal with Facebook
WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within Facebook, as opposed to using Facebook’s off-the-shelf categories of users. Kantar CEO Eric Salama (Kantar is WPP’s data division) says: ...
Read More »Is Facebook’s in-house Factory building ‘Friends’ into a proper old-style campaign?
Here’s another ‘Friends’ ad from Facebook’s in-house agency The Factory – well factories churn out stuff don’t they? – directed by Mike Mills of MJZ (so they don’t do everything themselves). An agency boss was telling me recently that you ...
Read More »Facebook charts its own advertising path with in-house agency The Factory
We keep hearing that in-house agencies are going to take over the world – or, at least, become more important – and Facebook seems to have decided that’s the way to go following its ad debut through Wieden+Kennedy a couple ...
Read More »Paul Simons: social media has gone ‘notification’ mad but brand owners should resist it
I spotted an article in The Marketer magazine online titled “Six ways push notifications can help pull in and keep app users” by a lady called Dorothy Craven of a company called Element Wave. I think my blood began to ...
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